Junior Brand Manager

Strategic Personnel; Johannesburg; On-site; ZAR 360,000 - 720,000; Full time

Job summary

Strategic Personnel in Johannesburg is seeking a Marketing Manager with a minimum of 3 years of experience to lead brand initiatives and digital campaigns. You will collaborate with the Head of Marketing to maintain a strong brand and ensure consistent messaging across channels.

You will oversee websites and digital platforms, manage PR and social media, coordinate campaigns with agencies, and monitor budgets to achieve objectives within allocated funds.

Qualifications

• Minimum 3 years marketing experience.
• Bachelor's degree in marketing, communications or related field.
• Experience in brand management and digital media planning.

Responsibilities

• Brand management: develop, maintain and improve the brand in collaboration with the Head of Marketing to create a strong perception among clients.
• Websites & digital platforms: oversee development, performance and optimisation of online presence including SEO and paid search campaigns.
• PR & social media: manage PR and social media; distribute press releases to internal clients.
• Campaign management: plan, monitor and report on internal/external marketing campaigns with agencies.
• Collaborating with cross-functional teams: ensure branding initiatives are cohesive and support business objectives.
• Budget management: ensure adherence to budgets and optimize campaigns to meet objectives.

Skills

Marketing strategy

Brand management

Advertising & digital media planning

Budget management

Education

Bachelor's degree in marketing/communications or related field

Job description

Experience

Minimum of 3 years marketing experience

Education

Bachelors degree in marketing, Communications, or a related field.

Knowledge

• Marketing strategy
• Brand management
• Advertising and digital media planning
• Budget Management

Key Performance Areas Expected Results

1. 1 Brand Management
   • Developing, maintaining, and improving our brand, marketing and advertising alongside the Head of Marketing, to create a strong, positive perception of a company, product, or service in the minds of clients and potential clients. Strategic collaboration for consistency national internal clients
   • Ensuring that all communications, visuals, and messaging are consistent across different channels and touchpoints, including advertising, collateral, and websites.
2. 2 Websites & Digital platforms
   • Oversee the development, performance, and optimisation of Growthpoints online presence through new website builds, SEO strategies, analysing Google Analytics 4 and paid search campaigns.
3. 3 PR & social media
   • Manage relevant PR and complimentary social media.
   • Distribution of press releases and relevant clippings to internal clients
4. 4 Campaign management
   • Managing internal and external marketing campaigns through planning, adjusting, monitoring and report back to the business, while liaising with all agencies (design and digital) in terms of implementation.
5. 5 Collaborating with cross-functional teams
   • Working with the business to ensure that branding initiatives are cohesive and support overall business objectives.
6. 6 Budget management
   • Ensure adherence to the Marketing, GMS and Fund budget with minimal variances, while implementing cost-effective campaigns and monitoring and reporting on achievement of objectives within this budget.