Digital Campaign Manager

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Communicate Finance is seeking a Digital Campaign Manager to oversee multi-channel marketing campaigns aimed at driving awareness, engagement, lead generation, and revenue growth. You will work with cross-functional teams to develop and execute innovative digital strategies with measurable performance impact.

The role requires 4+ years in campaign management or digital marketing, strong project management, and the ability to coordinate across paid media, social, email, CRM, content, and SEO.

Qualifications

• Bachelor's or Diploma in Marketing, Business, Communications, Digital Marketing, or related field.
• Minimum 4+ years' experience in Campaign Management, Digital Marketing, or Integrated Marketing.
• Strong project management and stakeholder engagement skills.
• Experience using marketing automation and analytics platforms advantageous.

Responsibilities

• Plan, manage, and execute integrated digital campaigns across multiple channels.
• Coordinate campaign delivery across Paid Media, social, Email Marketing, CRM, Content, and SEO.
• Track campaign performance and ensure KPIs are achieved.
• Manage campaign timelines, budgets, and stakeholder expectations.
• Analyse performance metrics and provide actionable recommendations.
• Conduct audience segmentation and customer journey mapping.
• Work closely with internal teams, agencies, and external vendors.
• Develop campaign reports and present findings to stakeholders.
• Identify optimisation opportunities to improve conversion rates and ROI.
• Maintain awareness of emerging digital marketing trends and technologies.

Skills

Campaign planning

Multi-channel marketing

Analytics

Budget management

Stakeholder engagement

Audience segmentation

Reporting

Education

Bachelor's degree or Diploma in Marketing/Related field

Tools

Marketing automation

CRM platforms

Analytics tools

Paid media platforms

Job description

Your Opportunity:

• As a Digital Campaign Manager, you'll oversee multi-channel marketing campaigns designed to drive awareness, engagement, lead generation, and revenue growth
• Work closely with cross-functional teams to develop and execute innovative digital strategies that deliver measurable performance and business impact

Skills & Experience:

• Plan, manage, and execute integrated digital campaigns across multiple channels
• Coordinate campaign delivery across Paid Media, social media, Email Marketing, CRM, Content, and SEO
• Track campaign performance and ensure KPIs are achieved
• Manage campaign timelines, budgets, and stakeholder expectations
• Analyse performance metrics and provide actionable recommendations
• Conduct audience segmentation and customer journey mapping
• Work closely with internal teams, agencies, and external vendors
• Develop campaign reports and present findings to stakeholders
• Identify optimisation opportunities to improve conversion rates and ROI
• Maintain awareness of emerging digital marketing trends and technologies

Qualification:

• Bachelor's Degree or Diploma in Marketing, Business, Communications, Digital Marketing, or related field
• Minimum 4+ years' experience in Campaign Management, Digital Marketing, or Integrated Marketing
• Strong project management and stakeholder engagement skills
• Experience using marketing automation and analytics platforms advantageous
• Proven experience delivering successful multi-channel campaigns