Digital Marketing Manager (B2B & Group Functions)

Old Mutual; Cape Town; Presencial; ZAR 900 000 - 1 200 000; Tempo integral

Resumo da oferta

Old Mutual is seeking a Digital Marketing Manager to lead integrated B2B marketing strategies across business units, focusing on institutions, corporates, investment firms, and professional audiences. You will translate briefs into channel plans and drive measurable outcomes.

Key duties include developing media plans, coordinating with product and analytics teams, ensuring governance and compliance, and championing digital adoption across platforms in a dynamic financial services environment.

Qualificações

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5–8 years of digital marketing, media planning or campaign strategy experience.
• Experience in financial services, investments, wealth, or corporate marketing preferred.
• Proven ability to manage B2B digital campaigns and thought-leadership initiatives.

Responsabilidades

• Develop and drive integrated digital marketing strategies aligned to BU objectives.
• Translate briefs into channel, audience, and campaign plans across multiple platforms.
• Collaborate with Campaign Management, Paid Media, and Analytics teams for execution and optimization.
• Lead B2B audience engagement, thought leadership, and executive profiling initiatives.
• Ensure governance, risk, and compliance in all digital activities.

Conhecimentos

Digital marketing

B2B marketing

Media planning

Campaign strategy

Analytics

SEO

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

Google Analytics

SEO tools

Descrição da oferta de emprego

Description

The Digital Marketing Manager is responsible for developing and driving integrated digital marketing strategies and media plans for Business Units and Group Functions focused primarily on B2B audiences, including:

• Institutions
• Corporates
• Investment firms
• Financial advisers
• Employer groups
• Professional audiences

The role supports key business units and functions such as:

• Old Mutual Investment Group
• Old Mutual Wealth
• Old Mutual Alternative Investments
• Old Mutual Corporate
• Old Mutual Unit Trusts
• GRiD (Smart Goals, Rewards, Digital Adoption & Servicing)
• Human Capital (HR)
• On The Money (Financial Education)

The role translates stakeholder budgets, objectives, and targets into integrated digital marketing strategies focused on:

• Brand and product awareness
• Audience engagement
• Consideration and thought leadership
• Digital platform adoption and servicing engagement

The role also ensures that strategies are translated into actionable digital media plans and optimised campaigns aligned to business and marketing objectives.

Key Accountabilities

1. Digital Marketing Strategy Development

• Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives
• Translate marketing briefs, budgets, and commercial objectives into:Channel strategiesAudience strategiesCampaign plans
• Support full-funnel digital planning across:AwarenessConsiderationEngagementAdoption

2. Media Planning & Campaign Development

• Develop detailed digital media plans aligned to:Campaign objectivesAudience targeting requirementsBudget allocation
• Collaborate with Campaign Management and Paid Media Operations teams to ensure:Accurate implementationEffective executionCampaign optimisation
• Ensure campaigns are aligned to:Platform best practicesAudience behaviourBusiness outcomes

3. B2B Audience Strategy & Engagement

• Develop digital marketing approaches tailored for:Institutional audiencesCorporate decision-makersFinancial and investment stakeholdersProfessional audiences
• Build engagement strategies focused on:Thought leadershipLead nurturingExecutive engagementEducational content distribution

4. Stakeholder Management & Business Partnership

• Serve as the key digital marketing partner for allocated Business Units and Group Functions
• Build strong relationships with:Marketing teamsProduct teamsCorporate affairs and communications stakeholders
• Guide stakeholders on:Digital marketing best practicesCampaign planningAudience targetingChannel selection
• Manage stakeholder expectations and delivery timelines effectively

5. Social Media & Content Collaboration

• Collaborate with the Social Media Manager and Brand teams to:Develop platform-specific content strategiesAlign social campaigns to broader digital objectives
• Support the amplification of:Thought leadershipExecutive profilingEmployer branding initiativesFinancial education content

6. Digital Adoption Campaigns

• Support digital adoption and servicing initiatives across Group platforms and tools
• Develop campaigns focused on:Self-service adoptionPlatform engagementCustomer education and onboarding
• Work closely with Technology and Product teams to improve digital engagement outcomes

7. Performance Monitoring & Reporting

• Monitor and evaluate campaign performance against agreed KPIs
• Collaborate with analytics teams to:Generate actionable insightsIdentify optimisation opportunities
• Ensure reporting focuses on:Business impactAudience engagementMarketing effectiveness

8. SEO & Organic Visibility Support

• Partner with SEO specialists to improve:Organic visibilityContent discoverabilitySearch performance for relevant product and thought leadership content
• Ensure content strategies support search best practices

9. Governance, Risk & Compliance

• Ensure all digital marketing activity complies with:Financial services regulationsBrand governance standardsInternal approval processes
• Maintain strong governance across:Digital communicationsContent distributionMedia activity

10. Innovation & Future Readiness

• Stay informed on emerging digital marketing trends and platform developments
• Identify opportunities to improve:Audience engagementContent effectivenessDigital experience optimisation
• Support the adoption of new digital marketing capabilities and approaches where relevant

Key Performance Indicators (KPIs

• Campaign reach and engagement
• Website traffic and audience quality
• Digital adoption metrics
• Media delivery efficiency
• Stakeholder satisfaction
• Content engagement and amplification
• Brand visibility and consideration metrics

Qualification & Experience

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Relevant digital marketing certifications advantageous

Experience

• 5–8 years’ experience in digital marketing, media planning, or campaign strategy
• Experience within financial services, investments, wealth, or corporate marketing environments preferred
• Proven experience managing:B2B digital campaignsThought leadership campaignsAwareness and engagement strategies
• Experience working with multiple stakeholders in a matrixed environment

Technical Competencies

• Digital media planning and strategy
• B2B digital marketing
• Social media and content marketing
• Marketing analytics and reporting
• Campaign planning and optimisation
• Understanding of SEO principles
• Budget planning and management

Behavioural Competencies

• Strong communication and presentation skills
• Strategic and analytical thinking
• Stakeholder management and influencing ability
• Attention to detail and project management capability
• Collaborative and solutions-oriented mindset
• Strong commercial and customer-centric orientation

Future-Ready Capabilities

• Understanding of privacy-first digital marketing environments
• Ability to integrate audience, content, and channel strategies effectively
• Strong understanding of professional and executive audience engagement
• Ability to adapt to evolving digital ecosystems and customer behaviours

Working Relationships

Internal

• Group Marketing
• Business Unit Marketing Teams
• Brand & Communications Teams
• Product & Technology Teams
• Analytics & Insights Teams
• Compliance and Legal

External

• Creative agencies
• Media agencies
• Platform partners
• Industry and publishing partners

Additional Requirements

• Ability to manage multiple stakeholders and priorities
• Strong governance and compliance mindset
• High level of accountability and professionalism

Skills

Competencies

Action OrientedBuilds Effective TeamsBusiness InsightCommunicates EffectivelyCultivates InnovationDrives ResultsEnsures AccountabilityManages Complexity

Education

Bachelors Degree (B): Marketing (Required)

Closing Date

30 October 2026 , 23:59