Digital Marketing Manager (B2B & Group Functions)

Old Mutual; Johannesburg; Vor Ort; ZAR 900.000 - 1.200.000; Vollzeit

Zusammenfassung

Old Mutual seeks a Digital Marketing Manager to lead integrated digital strategies for B2B audiences across key business units and group functions. You will translate briefs into channel and audience plans, drive full-funnel planning, and collaborate with analytics to extract insights that optimize campaigns and business impact.

Lead media planning, campaign development, and governance to ensure compliant, high-impact digital experiences.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, or related field.
• Relevant digital marketing certifications advantageous.

Aufgaben

• Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives.
• Translate briefs, budgets, and commercial objectives into: Channel strategies, Audience strategies, Campaign plans.
• Support full-funnel digital planning across: Awareness, Consideration, Engagement, Adoption.
• Develop detailed digital media plans aligned to: Campaign objectives, Audience targeting requirements, Budget allocation.
• Collaborate with Campaign Management and Paid Media Operations teams to ensure accurate implementation, effective execution, and optimization.
• Build engagement strategies for institutional, corporate, financial and professional audiences.

Kenntnisse

Digital marketing

B2B marketing

Campaign planning

Analytics & reporting

Stakeholder management

Content marketing

Ausbildung

Bachelor's degree in Marketing, Communications, Business, or related field

Jobbeschreibung

Description

The Digital Marketing Manager is responsible for developing and driving integrated digital marketing strategies and media plans for Business Units and Group Functions focused primarily on B2B audiences, including:

• Institutions
• Corporates
• Investment firms
• Financial advisers
• Employer groups
• Professional audiences

The role supports key business units and functions such as:

• Old Mutual Investment Group
• Old Mutual Wealth
• Old Mutual Alternative Investments
• Old Mutual Corporate
• Old Mutual Unit Trusts
• GRiD (Smart Goals, Rewards, Digital Adoption & Servicing)
• Human Capital (HR)
• On The Money (Financial Education)

The role translates stakeholder budgets, objectives, and targets into integrated digital marketing strategies focused on:

• Brand and product awareness
• Audience engagement
• Consideration and thought leadership
• Digital platform adoption and servicing engagement

The role also ensures that strategies are translated into actionable digital media plans and optimised campaigns aligned to business and marketing objectives.

Key Accountabilities

1. Digital Marketing Strategy Development

• Develop integrated digital marketing strategies aligned to Business Unit and Group Function objectives
• Translate marketing briefs, budgets, and commercial objectives into:Channel strategiesAudience strategiesCampaign plans
• Support full-funnel digital planning across:AwarenessConsiderationEngagementAdoption

2. Media Planning & Campaign Development

• Develop detailed digital media plans aligned to:Campaign objectivesAudience targeting requirementsBudget allocation
• Collaborate with Campaign Management and Paid Media Operations teams to ensure:Accurate implementationEffective executionCampaign optimisation
• Ensure campaigns are aligned to:Platform best practicesAudience behaviourBusiness outcomes

3. B2B Audience Strategy & Engagement

• Develop digital marketing approaches tailored for:Institutional audiencesCorporate decision-makersFinancial and investment stakeholdersProfessional audiences
• Build engagement strategies focused on:Thought leadershipLead nurturingExecutive engagementEducational content distribution

4. Stakeholder Management & Business Partnership

• Serve as the key digital marketing partner for allocated Business Units and Group Functions
• Build strong relationships with:Marketing teamsProduct teamsCorporate affairs and communications stakeholders
• Guide stakeholders on:Digital marketing best practicesCampaign planningAudience targetingChannel selection
• Manage stakeholder expectations and delivery timelines effectively

5. Social Media & Content Collaboration

• Collaborate with the Social Media Manager and Brand teams to:Develop platform-specific content strategiesAlign social campaigns to broader digital objectives
• Support the amplification of:Thought leadershipExecutive profilingEmployer branding initiativesFinancial education content

6. Digital Adoption Campaigns

• Support digital adoption and servicing initiatives across Group platforms and tools
• Develop campaigns focused on:Self-service adoptionPlatform engagementCustomer education and onboarding
• Work closely with Technology and Product teams to improve digital engagement outcomes

7. Performance Monitoring & Reporting

• Monitor and evaluate campaign performance against agreed KPIs
• Collaborate with analytics teams to:Generate actionable insightsIdentify optimisation opportunities
• Ensure reporting focuses on:Business impactAudience engagementMarketing effectiveness

8. SEO & Organic Visibility Support

• Partner with SEO specialists to improve:Organic visibilityContent discoverabilitySearch performance for relevant product and thought leadership content
• Ensure content strategies support search best practices

9. Governance, Risk & Compliance

• Ensure all digital marketing activity complies with:Financial services regulationsBrand governance standardsInternal approval processes
• Maintain strong governance across:Digital communicationsContent distributionMedia activity

10. Innovation & Future Readiness

• Stay informed on emerging digital marketing trends and platform developments
• Identify opportunities to improve:Audience engagementContent effectivenessDigital experience optimisation
• Support the adoption of new digital marketing capabilities and approaches where relevant

Key Performance Indicators (KPIs

• Campaign reach and engagement
• Website traffic and audience quality
• Digital adoption metrics
• Media delivery efficiency
• Stakeholder satisfaction
• Content engagement and amplification
• Brand visibility and consideration metrics

Qualification & Experience

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Relevant digital marketing certifications advantageous

Experience

• 5–8 years’ experience in digital marketing, media planning, or campaign strategy
• Experience within financial services, investments, wealth, or corporate marketing environments preferred
• Proven experience managing:B2B digital campaignsThought leadership campaignsAwareness and engagement strategies
• Experience working with multiple stakeholders in a matrixed environment

Technical Competencies

• Digital media planning and strategy
• B2B digital marketing
• Social media and content marketing
• Marketing analytics and reporting
• Campaign planning and optimisation
• Understanding of SEO principles
• Budget planning and management

Behavioural Competencies

• Strong communication and presentation skills
• Strategic and analytical thinking
• Stakeholder management and influencing ability
• Attention to detail and project management capability
• Collaborative and solutions-oriented mindset
• Strong commercial and customer-centric orientation

Future-Ready Capabilities

• Understanding of privacy-first digital marketing environments
• Ability to integrate audience, content, and channel strategies effectively
• Strong understanding of professional and executive audience engagement
• Ability to adapt to evolving digital ecosystems and customer behaviours

Working Relationships

Internal

• Group Marketing
• Business Unit Marketing Teams
• Brand & Communications Teams
• Product & Technology Teams
• Analytics & Insights Teams
• Compliance and Legal

External

• Creative agencies
• Media agencies
• Platform partners
• Industry and publishing partners

Additional Requirements

• Ability to manage multiple stakeholders and priorities
• Strong governance and compliance mindset
• High level of accountability and professionalism

Skills

Competencies

Action OrientedBuilds Effective TeamsBusiness InsightCommunicates EffectivelyCultivates InnovationDrives ResultsEnsures AccountabilityManages Complexity

Education

Bachelors Degree (B): Marketing (Required)

Closing Date

30 October 2026 , 23:59