Remote Marketing Data Analyst - Drive Insight & ROI

Placements24; Centurion; Hybrid; ZAR 450,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Health and retirement benefits

Access to analytics tools

Professional development

Remote work flexibility

Job summary

Placements24 is seeking a Marketing Data Analyst in Centurion, Gauteng to dive into marketing data and extract actionable insights that inform strategic decisions, optimize campaigns, and drive business growth.

You will measure marketing effectiveness across channels, develop dashboards, and collaborate with marketing and sales to define measurement frameworks and improve ROI. This role offers remote work flexibility.

Qualifications

• Bachelor’s degree in a quantitative field is required.
• 3+ years of experience in marketing analytics or data analysis.
• Proficient in SQL and data visualization tools (Tableau/Power BI).

Responsibilities

• Collect, clean, and analyze marketing data from multiple channels.
• Develop dashboards and reports to visualize KPIs and trends.
• Analyze customer behavior, campaign performance, and ROI.
• Identify optimization opportunities in strategies and budgets.
• Collaborate with marketing and sales to define measurement frameworks.
• Present findings clearly to technical and non-technical audiences.

Skills

Analytical mindset

Problem-solving

Attention to detail

Education

Bachelor's degree in Statistics/Data Science/Marketing Analytics/Economics

Tools

SQL

Tableau

Power BI

Job description

Placements24 is seeking a Marketing Data Analyst in Centurion, Gauteng to dive into marketing data and extract actionable insights that inform strategic decisions, optimize campaigns, and drive business growth.

You will measure marketing effectiveness across channels, develop dashboards, and collaborate with marketing and sales to define measurement frameworks and improve ROI. This role offers remote work flexibility.