Hybrid SEO/SEM Specialist - Drive ROI & Organic Growth

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid and statutory benefits

Training and development opportunities

Job summary

Placements24, a growing retail brand in Port Elizabeth, seeks a Digital Marketing Specialist with a strong SEO/SEM focus. You will drive organic visibility, manage paid campaigns, and analyze data to optimize ROI.

Ideal candidates are data-driven, with 3+ years of SEO/SEM experience, proficient in Google Ads and Analytics, and comfortable working in a hybrid setup balancing remote and in-office collaboration in the Eastern Cape.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 3+ years of SEO and SEM experience with proven results.
• Hands-on experience with Google Ads, Google Analytics, and SEO tools (SEMrush, Ahrefs, Moz).
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience managing PPC campaigns and optimizing ROI.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication abilities.
• Experience in a hybrid work model is a plus.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic rankings and traffic.
• Conduct keyword research, on-page optimization, technical audits, and link-building.
• Plan, execute, and optimize SEM campaigns across Google Ads and other platforms.
• Monitor performance, analyze data, and generate actionable reports.
• Perform A/B testing on ad copy, landing pages, and targeting.
• Collaborate with content and development teams to align SEO best practices.
• Track KPIs like traffic, conversions, and ROI and report insights.
• Support broader digital marketing initiatives.

Skills

SEO strategy

Keyword research

Analytics interpretation

Campaign optimization

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing/Digital Media/Business

Tools

Google Ads

Google Analytics

SEMrush

Ahrefs

Moz

Job description

Placements24, a growing retail brand in Port Elizabeth, seeks a Digital Marketing Specialist with a strong SEO/SEM focus. You will drive organic visibility, manage paid campaigns, and analyze data to optimize ROI.

Ideal candidates are data-driven, with 3+ years of SEO/SEM experience, proficient in Google Ads and Analytics, and comfortable working in a hybrid setup balancing remote and in-office collaboration in the Eastern Cape.