Hybrid SEM Specialist for E-commerce Growth

Placements24; East London; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Hybrid work arrangement

Job summary

Placements24’s client, a dynamic e-commerce company in East London, seeks a data-driven SEM Specialist to develop, implement, and optimize paid search campaigns across Google Ads and other platforms to drive qualified traffic and maximize ROAS.

You will analyze performance, conduct keyword research, write compelling ad copy, and collaborate with SEO and content teams in a hybrid in-office/remote setup.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or related quantitative field.
• 3–5 years hands-on SEM management experience in e-commerce.
• Proven expertise in Google Ads (Search, Display, Shopping).
• Strong data analysis and interpretation of campaign performance.
• Experience with web analytics tools (Google Analytics).
• Experience with bid management platforms and tools.
• Excellent written and verbal communication.
• Google Ads certification desirable.
• Ability to work in a hybrid East London setting.

Responsibilities

• Develop and execute paid search strategies across Google Ads, Bing Ads, and more.
• Manage campaigns to hit target KPIs: CPA, ROAS, conversions.
• Conduct keyword research, audience segmentation, targeting for efficiency.
• Write compelling ad copy and choose keywords to boost CTR and conversions.
• Monitor performance daily and adjust campaigns.
• Run A/B tests on ads, landing pages and bidding strategies.
• Analyze data and provide insights and reports to stakeholders.
• Stay updated on SEM trends and best practices.
• Manage budgets to maximize ROI.
• Collaborate with SEO and content teams for cohesive strategy.

Skills

Analytical skills

Google Analytics

Bid management platforms

Communication skills

Google Ads certification

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Ads

Bing Ads

Other search platforms

Job description

Placements24’s client, a dynamic e-commerce company in East London, seeks a data-driven SEM Specialist to develop, implement, and optimize paid search campaigns across Google Ads and other platforms to drive qualified traffic and maximize ROAS.

You will analyze performance, conduct keyword research, write compelling ad copy, and collaborate with SEO and content teams in a hybrid in-office/remote setup.