Remote E-commerce PPC Growth Specialist

Placements24; Soweto; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Job summary

Placements24 is seeking an E-commerce Paid Search Specialist to own and optimize paid search campaigns across Google Ads and Bing Ads for a growing online store. You will conduct keyword research, set up campaigns, manage bids, write ads, and analyze performance to maximize ROAS, while collaborating with a fully remote marketing team.

The ideal candidate has 3+ years of ecommerce PPC experience, strong analytical and communication skills, and a data-driven mindset.

Qualifications

• 3+ years of experience managing paid search campaigns for e-commerce.
• Proven track record of driving online sales and positive ROAS.
• Expert proficiency in Google Ads and Bing Ads.
• Strong keyword research and bidding strategy knowledge.
• Experience with Google Analytics to track performance.
• Excellent written and verbal communication; able to work remotely.

Responsibilities

• Develop and implement paid search strategies across Google Ads, Bing Ads, and other platforms to drive e-commerce sales.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to identify opportunities.
• Create compelling ad copy and landing page recommendations to improve CTR and conversions.
• Manage daily bid management, budget allocation, and campaign optimization for ROAS.
• Monitor campaign performance daily, analyze data, and generate regular reports with insights.
• Implement and manage retargeting and remarketing campaigns.
• Stay up-to-date with paid search trends and best practices.
• Collaborate with the marketing team to align paid search with promotions.
• Test various ad formats, targeting options, and bidding strategies.
• Identify and troubleshoot issues impacting performance.

Skills

Analytical skills

Quantitative analysis

Communication skills

Independent work

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Placements24 is seeking an E-commerce Paid Search Specialist to own and optimize paid search campaigns across Google Ads and Bing Ads for a growing online store. You will conduct keyword research, set up campaigns, manage bids, write ads, and analyze performance to maximize ROAS, while collaborating with a fully remote marketing team.

The ideal candidate has 3+ years of ecommerce PPC experience, strong analytical and communication skills, and a data-driven mindset.