Remote SEM/PPC Growth Specialist

Placements24; Centurion; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Learning & development

Work-life balance

Job summary

Placements24 is seeking a Digital Marketing Specialist focused on SEM and PPC to manage end-to-end campaigns remotely. You will perform keyword research, ad copy creation, bid management, and reporting to improve traffic, conversions, and ROAS.

The role requires 3+ years of hands-on SEM experience and familiarity with Google Ads, Bing Ads, Facebook/LinkedIn ads. This fully remote position offers flexible hours and a modern, distributed team.

Qualifications

• Bachelor's degree or equivalent practical experience in Marketing/Advertising/Business.
• Minimum 3 years hands-on SEM/PPC campaign management.
• Proven expertise with Google Ads, Bing Ads, and social platforms (Facebook, LinkedIn).
• Strong knowledge of keyword research, bid management, and ad copywriting.
• Proficiency with web analytics tools to track performance and ROAS.

Responsibilities

• Develop, implement, and manage SEM and PPC campaigns across Google Ads, Bing Ads, and social networks.
• Conduct keyword research and audience targeting to identify opportunities.
• Create compelling ad copy and landing page recommendations to boost conversions.
• Monitor performance, adjust bids and budgets, and optimize targeting.
• Run A/B tests on ads, landing pages, and strategies to improve results.
• Track and report CTR, CPC, conversions, and ROAS; provide insights.
• Stay updated on SEM/PPC trends and best practices; collaborate with marketing team.
• Manage campaign budgets to maximize efficiency and targets.
• Provide insights to improve website conversions from paid traffic.

Skills

Data-driven

Analytical mindset

Campaign management

Communication

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Bing Ads

Facebook Ads

LinkedIn Ads

Web analytics (GA)

Job description

Placements24 is seeking a Digital Marketing Specialist focused on SEM and PPC to manage end-to-end campaigns remotely. You will perform keyword research, ad copy creation, bid management, and reporting to improve traffic, conversions, and ROAS.

The role requires 3+ years of hands-on SEM experience and familiarity with Google Ads, Bing Ads, Facebook/LinkedIn ads. This fully remote position offers flexible hours and a modern, distributed team.