Hybrid E‑commerce Performance Marketing Pro

Placements24; Upington; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary + bonuses

Hybrid work model

Professional development & certs

Medical aid and benefits

Collaborative culture

Job summary

Placements24 is seeking a data-driven Performance Marketing Specialist to optimize paid advertising campaigns across Google Ads, Meta Ads Manager, and other channels, driving customer acquisition, conversions, and revenue growth in a hybrid Upington setup.

You will plan, execute, and analyze campaigns, manage budgets for ROAS and CPA, perform keyword research, A/B tests, and collaborate with the marketing team to align with business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• Minimum of 3 years of experience in performance marketing, with ecommerce focus.
• Proven experience managing paid search (PPC) and paid social campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant platforms.
• Strong analytical skills and experience with web analytics tools.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social platforms (Facebook, Instagram), and other channels.
• Optimize campaigns for CPA, ROAS, and conversion rates.
• Conduct keyword research, audience segmentation, and ad creative testing.
• Monitor budgets to maximize ROI and allocate resources efficiently.
• Analyze performance data and provide reports with actionable insights.

Skills

Performance marketing

Campaign management

Data analysis

Budget optimization

Education

Bachelor's degree in Marketing, Business, Statistics

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

Placements24 is seeking a data-driven Performance Marketing Specialist to optimize paid advertising campaigns across Google Ads, Meta Ads Manager, and other channels, driving customer acquisition, conversions, and revenue growth in a hybrid Upington setup.

You will plan, execute, and analyze campaigns, manage budgets for ROAS and CPA, perform keyword research, A/B tests, and collaborate with the marketing team to align with business objectives.