Hybrid PPC Performance Marketer – Google Ads Expert

Placements24; Gauteng; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid

Retirement fund

Job summary

Placements24 in Pretoria is seeking a Performance Marketing Specialist with a strong PPC background to lead paid media strategies. You will plan, implement, and optimize campaigns across Google Ads and social channels, driving customer acquisition and ROI.

You will analyze performance, conduct keyword research, write compelling ad copy, and collaborate with creative and marketing teams. The role blends hybrid work with office presence in Pretoria.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related field.
• 3–5 years hands-on experience in performance marketing focusing on PPC campaigns.
• Proficient with Google Ads, Facebook Ads Manager, and major ad platforms.
• Strong analytics using web analytics tools to track campaign performance.

Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms.
• Conduct keyword research, audience targeting, and bid management to maximize ROI.
• Create ad copy and landing pages with the creative team to boost conversions.
• Monitor daily performance metrics such as CTR, CPC, CPA, and ROAS.
• Generate regular performance reports with actionable insights and recommendations.
• Stay up-to-date with trends and best practices in PPC advertising and digital marketing.
• Collaborate with marketing to align PPC with overall strategy.
• Run A/B tests on ad creatives, landing pages, and targeting parameters.
• Manage budgets for paid search and paid social campaigns.

Skills

PPC management

Google Ads

Facebook Ads Manager

Analytics (GA)

A/B testing

Copywriting

Bid management

Campaign optimization

Project management

Communication

Education

Bachelor's degree in Marketing, Economics, Statistics, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Bing Ads

Job description

Placements24 in Pretoria is seeking a Performance Marketing Specialist with a strong PPC background to lead paid media strategies. You will plan, implement, and optimize campaigns across Google Ads and social channels, driving customer acquisition and ROI.

You will analyze performance, conduct keyword research, write compelling ad copy, and collaborate with creative and marketing teams. The role blends hybrid work with office presence in Pretoria.