Performance Marketing Lead - Hybrid, ROI-Driven

Placements24; Benoni; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Competitive compensation

Exposure to wide range of digital ads

Job summary

Placements24 in Benoni, Gauteng is seeking a Performance Marketing Specialist to lead paid campaigns across Google, Facebook, Instagram, and LinkedIn. You will manage budgets, monitor performance, and use data to optimize ROI and conversions.

The role requires 2–4 years in performance marketing, expertise in analytics tools, and CRO practices. A hybrid work setup is offered with opportunities for growth in a dynamic digital team.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related quantitative field.
• 2-4 years of hands-on experience in performance marketing or digital advertising.
• Proven experience managing significant advertising budgets and delivering measurable results.
• Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills with expertise in analytics tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent understanding of marketing funnels and customer acquisition strategies.
• Strong communication and reporting skills.
• Ability to work independently and in a hybrid work environment.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Manage campaign budgets efficiently, ensuring optimal spend and maximizing ROI.
• Monitor campaign performance daily, identifying trends and opportunities.
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies.
• Analyze campaign data and provide regular reports with actionable insights.
• Stay up-to-date with trends and best practices in performance marketing.
• Collaborate with content and creative teams to develop ad copy and visuals.
• Manage and optimize landing page performance to improve conversion rates.
• Research and identify new targeting opportunities and platforms.
• Ensure campaigns align with marketing objectives and brand guidelines.

Skills

Advertising platforms

Analytics tools

A/B testing

Conversion rate optimization

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

Placements24 in Benoni, Gauteng is seeking a Performance Marketing Specialist to lead paid campaigns across Google, Facebook, Instagram, and LinkedIn. You will manage budgets, monitor performance, and use data to optimize ROI and conversions.

The role requires 2–4 years in performance marketing, expertise in analytics tools, and CRO practices. A hybrid work setup is offered with opportunities for growth in a dynamic digital team.