Hybrid E-commerce Performance Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development

Job summary

Placements24 in Sandton, Gauteng, is seeking an experienced E-commerce Performance Marketing Specialist to drive profitable growth through planning, execution, and optimization of paid campaigns across Google Ads, Facebook, and more.

You will analyze performance data in Google Analytics, conduct keyword research, segment audiences, run A/B tests, and collaborate with content and design teams to improve ROAS and acquisition while managing budgets.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Minimum of 4 years of experience in performance marketing with e‑commerce focus.
• Proficiency with Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills to interpret data and turn insights into action.
• Experience with A/B testing and CRO.
• Familiarity with affiliate marketing platforms and strategies.
• Excellent written and verbal communication skills.
• Proficiency in Google Analytics and other web analytics tools.
• Ability to work independently and in a hybrid environment.
• Experience in the Sandton, Gauteng e‑commerce scene is a plus.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and other channels.
• Optimize campaigns for KPIs such as ROAS, CPA, and conversion rates.
• Conduct keyword research, audience segmentation, and ad creative testing.
• Monitor campaign performance daily and identify trends, anomalies, and optimization opportunities.
• Analyze campaign data using Google Analytics and provide actionable insights to the marketing team.
• Manage and grow affiliate marketing programs, onboarding new partners.
• Collaborate with content and design teams to create compelling ad copy and creatives.
• Stay up-to-date with latest performance marketing trends and tools.
• Manage the performance marketing budget to maximize ROI.
• Test and implement new marketing channels and strategies to drive growth.

Skills

PPC

Social advertising

Affiliate marketing

Keyword research

Audience segmentation

A/B testing

CRO

Google Analytics

Data analysis

Communication skills

Education

Bachelor's degree in Marketing, Business, Statistics, or related field

Tools

Google Ads

Facebook Ads Manager

Other major platforms

Affiliate marketing platforms

Job description

Placements24 in Sandton, Gauteng, is seeking an experienced E-commerce Performance Marketing Specialist to drive profitable growth through planning, execution, and optimization of paid campaigns across Google Ads, Facebook, and more.

You will analyze performance data in Google Analytics, conduct keyword research, segment audiences, run A/B tests, and collaborate with content and design teams to improve ROAS and acquisition while managing budgets.