Performance Marketing Specialist — Hybrid & Growth Focus

Placements24; Sandton; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Performance-based bonus

Professional development opportunities

Role in leading financial services–drp

Job summary

Placements24 in Sandton, Gauteng, is seeking a Digital Marketing Specialist with a strong focus on performance marketing to plan, execute, and optimize paid campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.

Based in a hybrid setup, you will drive lead generation, customer acquisition, and conversions, collaborating with sales and product teams to ensure effective lead handoffs and measurable ROI.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Proven experience in performance-driven digital campaigns across paid channels.
• Strong analytical skills and ability to translate data into insights.

Responsibilities

• Develop and optimize performance-driven digital marketing campaigns across Google, Facebook, LinkedIn, and programmatic platforms.
• Manage budgets, optimize spend, and maximize ROI.
• Conduct keyword research, audience segmentation, and targeting to improve performance.
• Analyze campaign metrics and report insights to stakeholders.
• Create and test ad copy, visuals, and landing pages to improve conversions.
• Collaborate with content/creative teams to align campaigns with brand goals.
• Stay updated on trends and best practices in performance marketing.
• Identify opportunities for growth within digital advertising channels.
• Ensure campaigns meet brand guidelines and drive lead generation.

Skills

Digital marketing

Performance marketing

Campaign management

Data analysis

Communication

Strategic thinking

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Programmatic platforms

Google Analytics

Job description

Placements24 in Sandton, Gauteng, is seeking a Digital Marketing Specialist with a strong focus on performance marketing to plan, execute, and optimize paid campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.

Based in a hybrid setup, you will drive lead generation, customer acquisition, and conversions, collaborating with sales and product teams to ensure effective lead handoffs and measurable ROI.