Hybrid E-commerce Performance Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance

Bonuses

Professional development opportunities

Collaborative team in Pretoria

Job summary

Placements24 is seeking a data‑driven E‑commerce Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn. This hybrid role blends Pretoria office presence with remote work, focusing on maximizing ROI, driving traffic, and boosting conversion rates.

Ideal candidate: 3+ years in ecommerce performance marketing, strong analytics (GA/Adobe), CRO and A/B testing, and bid management.

Qualifications

• 3+ years of experience in performance marketing for ecommerce.
• Hands-on with Google Ads and social advertising platforms.
• Strong analytics and data-driven decision making.
• Experience with CRO and A/B testing.
• Proficient in tracking KPIs and reporting.

Responsibilities

• Plan, implement, and optimize paid campaigns across Google Ads, social platforms and other channels.
• Conduct keyword research, audience targeting, and bid management to optimize performance.
• Develop and execute A/B tests for ads, landing pages, and targeting strategies.
• Monitor daily performance metrics and provide actionable insights.
• Collaborate with content/design teams to create compelling ad copy and visuals.
• Identify growth opportunities and stay updated with industry benchmarks.

Skills

Performance marketing

Data analytics

A/B testing

Google Ads

Social media advertising

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Adobe Analytics

Job description

Placements24 is seeking a data‑driven E‑commerce Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn. This hybrid role blends Pretoria office presence with remote work, focusing on maximizing ROI, driving traffic, and boosting conversion rates.

Ideal candidate: 3+ years in ecommerce performance marketing, strong analytics (GA/Adobe), CRO and A/B testing, and bid management.