Senior PPC & Google Ads Specialist | Remote

Placements24; Sandton; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Hybrid/Remote work flexibility

Professional development

Job summary

Placements24 in Sandton, Gauteng, is seeking a results-driven Paid Search (PPC) Specialist to manage and optimize campaigns for diverse clients. You will drive ROI through Google Ads and other platforms, with strong analysis, reporting, and strategic recommendations.

This hybrid role allows remote work with in-office collaboration in Sandton. The ideal candidate has 3+ years of hands-on PPC management, Google Ads certification (preferred), and proficiency with SEMrush/SpyFu.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• Minimum of 3 years hands-on experience managing paid search campaigns.
• Proven expertise in Google Ads and understanding of its campaign types.
• Google Ads certification is highly preferred.
• Proficiency with PPC management tools such as SEMrush and SpyFu.
• Strong analytical skills to interpret data and derive insights.
• Excellent written and verbal communication; able to present performance clearly.
• Detail-oriented with strong organizational and time-management skills.
• Experience with other paid media channels is a plus.
• Proactive and results-driven mindset.

Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other PPC platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to inform strategy.
• Create compelling ad copy and landing page recommendations to optimize CTR and conversions.
• Continuously monitor and optimize performance, adjust bids, budgets, targeting, and creatives.
• Perform in-depth A/B testing on ads, keywords, and landing pages.
• Manage client PPC budgets and forecast spend efficiently.
• Generate detailed performance reports with insights and recommendations.
• Stay updated on trends, best practices, and algorithm updates.
• Collaborate with SEO, Social Media, and Content teams for integrated campaigns.
• Identify opportunities for campaign expansion and new channels.

Skills

Google Ads

Campaign optimization

Data analysis

Communication

Budget management

Education

Bachelor’s degree in Marketing/Business/Economics

Tools

SEMrush

SpyFu

Job description

Placements24 in Sandton, Gauteng, is seeking a results-driven Paid Search (PPC) Specialist to manage and optimize campaigns for diverse clients. You will drive ROI through Google Ads and other platforms, with strong analysis, reporting, and strategic recommendations.

This hybrid role allows remote work with in-office collaboration in Sandton. The ideal candidate has 3+ years of hands-on PPC management, Google Ads certification (preferred), and proficiency with SEMrush/SpyFu.