Hybrid Performance Marketing Specialist — Data-Driven ROI

Placements24; Paarl; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Growth opportunities

Diverse campaigns exposure

Collaborative team

Job summary

Placements24 is seeking a highly analytical Performance Marketing Specialist to drive paid digital campaigns from Paarl, Western Cape. The role focuses on SEM, paid social, display, and programmatic channels to optimize ROI through data-driven decisions.

You will manage budgets, run A/B tests, and deliver actionable performance reports, with a hybrid work arrangement requiring presence in Paarl on designated days.

Qualifications

• Minimum of 3 years hands-on experience in performance marketing, paid media management, or digital advertising.
• Proven experience managing paid campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong understanding of SEM, PPC, paid social, display advertising, and retargeting.

Responsibilities

• Develop and execute paid digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Manage and optimize campaign budgets, bids, and targeting to achieve KPIs.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve performance.
• Monitor campaign performance daily, analyze data, and generate insightful reports for stakeholders.
• Identify new opportunities for audience targeting, expansion, and channel diversification.
• Collaborate with the creative team to develop ad copy and visual assets.
• Stay up-to-date with trends, best practices, and platform updates in performance marketing.
• Conduct keyword research and competitor analysis for SEM campaigns.
• Ensure accurate tracking and attribution of campaign performance.
• Provide recommendations for improving overall digital marketing strategy based on performance data.

Education

Bachelor's degree in Marketing, Business, Statistics

Job description

Placements24 is seeking a highly analytical Performance Marketing Specialist to drive paid digital campaigns from Paarl, Western Cape. The role focuses on SEM, paid social, display, and programmatic channels to optimize ROI through data-driven decisions.

You will manage budgets, run A/B tests, and deliver actionable performance reports, with a hybrid work arrangement requiring presence in Paarl on designated days.