Performance Marketing Manager — Hybrid & Data-Driven Growth

Placements24; Johannesburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and performance‑drо

Comprehensive medical aid and退休 plan

Job summary

Placements24 in Johannesburg is seeking an experienced Digital Marketing Manager with a strong focus on performance marketing. This hybrid role combines in-office collaboration with remote flexibility to develop and execute data-driven campaigns across Google Ads, social platforms, SEO, SEM, and analytics.

You will define KPIs, manage budgets, perform A/B testing, and collaborate with content and analytics teams to optimize ROAS.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing with focus on performance marketing and paid media management.
• Proven track record managing paid search (SEM) and paid social campaigns.
• Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.

Responsibilities

• Develop, implement, and manage performance marketing campaigns across Google Ads, Facebook/Instagram, LinkedIn, and other platforms.
• Define campaign objectives, KPIs, and target audiences aligned with business goals.
• Conduct keyword research, audience segmentation, and A/B testing to optimize ads and landing pages.
• Manage budgets to maximize ROI and meet acquisition targets.
• Monitor performance using Google Analytics, GTM, and dashboards; report insights.
• Collaborate with content to ensure brand-consistent ad creative and landing pages.
• Stay updated on trends and best practices in digital marketing and performance advertising.
• Manage relationships with external agencies or vendors as needed.

Skills

Performance marketing

Paid media management

Analytics

Data-driven decision making

Campaign optimization

Strategic thinking

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Placements24 in Johannesburg is seeking an experienced Digital Marketing Manager with a strong focus on performance marketing. This hybrid role combines in-office collaboration with remote flexibility to develop and execute data-driven campaigns across Google Ads, social platforms, SEO, SEM, and analytics.

You will define KPIs, manage budgets, perform A/B testing, and collaborate with content and analytics teams to optimize ROAS.