Hybrid Performance Marketing Manager - ROI & Growth

Placements24; Soweto; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Retirement fund contributions

Career development

Generous annual leave

Job summary

Placements24 in Soweto, Gauteng seeks an experienced Digital Marketing Manager focused on performance marketing to drive customer acquisition, conversions and ROI. You will own SEM, PPC, affiliate marketing, and CRO initiatives, leveraging analytics to optimize campaigns and budgets.

The role requires a strategic, hands-on marketer with strong data skills and a track record of delivering tangible results in a dynamic retail environment. Hybrid work available.

Qualifications

• Minimum of 5 years in digital marketing with a strong performance focus.
• Proven track record of managing paid campaigns to hit aggressive targets.
• Strong analytics and data-driven decision making.

Responsibilities

• Develop and lead performance marketing strategies to acquire, convert and drive sales.
• Manage SEM/ PPC campaigns on Google Ads and Bing Ads to maximize ROI.
• Grow and optimize affiliate marketing programs with new partners.
• Implement CRO on website and landing pages to improve conversions.
• Analyze campaign data, web analytics and market trends to derive insights.
• Oversee digital marketing budget and allocate resources efficiently.
• Collaborate with content/creative teams on high-converting ad copy and assets.
• Stay updated with performance marketing trends and best practices.
• Prepare regular performance reports for senior management.

Skills

Performance marketing

SEM

PPC

Affiliate marketing

CRO

Web analytics

A/B testing

SEO

Marketing automation

CRM platforms

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Ads

Bing Ads

Google Analytics

A/B testing platforms

CRM tools

Marketing automation tools

Job description

Placements24 in Soweto, Gauteng seeks an experienced Digital Marketing Manager focused on performance marketing to drive customer acquisition, conversions and ROI. You will own SEM, PPC, affiliate marketing, and CRO initiatives, leveraging analytics to optimize campaigns and budgets.

The role requires a strategic, hands-on marketer with strong data skills and a track record of delivering tangible results in a dynamic retail environment. Hybrid work available.