Hybrid Digital Advertising Specialist — Growth & ROI

Placements24; Paarl; Hybride; ZAR 420 000 - 540 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Hybrid work model

Growth opportunities

Access to advertising tools

Training opportunities

Paarl, Western Cape location

Résumé du poste

Placements24 in Paarl, Western Cape, is seeking a Digital Advertising Specialist to design, implement, and manage paid search, paid social, and display campaigns. You will optimize performance and ROI, collaborating with content and creative teams to craft effective ads and landing pages.

The role requires a Bachelor's degree in Marketing or equivalent, 3+ years of hands-on digital advertising experience, and strong analytical skills with Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of hands-on experience in managing digital advertising campaigns.
• Proven proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with experience in using Google Analytics and other performance tracking tools.
• Excellent understanding of paid search (PPC), paid social, and display advertising principles.
• Strong copywriting and communication skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Experience in a hybrid work environment, comfortable with both remote and in-office collaboration.

Responsabilités

• Develop, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and ad copywriting to create effective campaigns.
• Monitor campaign performance daily, making data-driven optimizations to improve key metrics such as CTR, conversion rate, and CPA.
• Manage advertising budgets effectively, ensuring maximum spend efficiency and ROI.
• Analyze campaign data and provide regular reports on performance, insights, and recommendations.
• Stay up-to-date with the latest trends and best practices in digital advertising and online marketing.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
• Identify new opportunities for digital advertising and explore emerging platforms.

Connaissances

Analytical mindset

Copywriting

Campaign management

Communication skills

Formation

Bachelor's in Marketing

Outils

Google Ads

Facebook Ads Manager

Google Analytics

Description du poste

Placements24 in Paarl, Western Cape, is seeking a Digital Advertising Specialist to design, implement, and manage paid search, paid social, and display campaigns. You will optimize performance and ROI, collaborating with content and creative teams to craft effective ads and landing pages.

The role requires a Bachelor's degree in Marketing or equivalent, 3+ years of hands-on digital advertising experience, and strong analytical skills with Google Analytics.