Remote Performance Marketing Specialist | Drive ROI

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Fully remote work

Job summary

Placements24 is seeking a results-driven Digital Marketing Specialist with a focus on Performance Marketing based in Richards Bay, KwaZulu-Natal. The role involves designing, implementing and optimizing online advertising campaigns to drive measurable ROI, including SEM, social ads and display advertising.

The position offers a fully remote work arrangement within South Africa, with independence and a data-driven approach.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 3–5 years of hands-on experience in performance marketing, SEM, and paid social media advertising.
• Proven track record managing campaigns with significant budgets.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major platforms.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent understanding of CRO principles and A/B testing methodologies.
• Experience with marketing automation tools is a plus.
• Excellent communication and reporting skills.

Responsibilities

• Develop and execute performance marketing strategies across Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and other platforms.
• Manage and optimize SEM campaigns: keyword research, bid management, ad copy, landing pages.
• Design and manage paid social campaigns to drive traffic, leads and e-commerce sales.
• Oversee display advertising and programmatic buying for brand safety and effectiveness.
• Monitor, analyze and report on campaign metrics like CPA, ROAS, CTR, conversions.
• Conduct A/B testing on creatives, targeting and landing pages.

Skills

Performance marketing

SEM

Google Ads

A/B testing

Analytics

Budget management

Remote work

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Google Ads Manager

Facebook Ads Manager

Job description

Placements24 is seeking a results-driven Digital Marketing Specialist with a focus on Performance Marketing based in Richards Bay, KwaZulu-Natal. The role involves designing, implementing and optimizing online advertising campaigns to drive measurable ROI, including SEM, social ads and display advertising.

The position offers a fully remote work arrangement within South Africa, with independence and a data-driven approach.