Data-Driven Marketing Analyst | Hybrid | Insights & ROI

Placements24; Paarl; Hybrid; ZAR 350,000 - 500,000; Full time

Benefits offered by this job

Hybrid work schedule

Development opportunities

Competitive package

Job summary

Placements24 in Paarl, Western Cape, is seeking a highly analytical Marketing Analyst to join a data-driven marketing team. You will collect, analyze, and interpret marketing data from Google Analytics, CRM, campaigns, and market research to uncover insights that improve ROI and guide strategy.

This hybrid role requires 3+ years in marketing analytics, strong SQL, Google Analytics, Excel, and BI tool experience, and the ability to translate complex data into clear recommendations for

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Data Science, Mathematics, or a related quantitative field.
• Minimum of 3 years of experience in a marketing analytics or data analysis role.
• Proficiency in data analysis tools such as Google Analytics, SQL, Excel (advanced), and business intelligence platforms (e.g., Tableau, Power BI).
• Strong understanding of marketing principles and various marketing channels.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to communicate complex data insights effectively to both technical and non-technical audiences.

Responsibilities

• Collect, organize, and analyze marketing data from multiple sources (e.g., Google Analytics, CRM, social media analytics, advertising platforms).
• Develop dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness.
• Interpret data to identify trends, patterns, and insights related to customer behavior, campaign performance, and market dynamics.
• Provide actionable recommendations to the marketing team to optimize strategies, improve ROI, and achieve business objectives.
• Conduct A/B testing and other experimental analyses to evaluate the impact of marketing initiatives.
• Monitor industry trends and competitor activities, analyzing their impact on our client's performance.
• Collaborate with cross-functional teams (marketing, sales, product) to provide data-driven support and insights.
• Present findings and recommendations clearly and concisely to stakeholders at various levels.
• Ensure data accuracy and integrity across all reporting and analysis.

Skills

Analytical thinking

Data storytelling

Communication

Attention to detail

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SQL

Excel

Tableau

Power BI

Job description

Placements24 in Paarl, Western Cape, is seeking a highly analytical Marketing Analyst to join a data-driven marketing team. You will collect, analyze, and interpret marketing data from Google Analytics, CRM, campaigns, and market research to uncover insights that improve ROI and guide strategy.

This hybrid role requires 3+ years in marketing analytics, strong SQL, Google Analytics, Excel, and BI tool experience, and the ability to translate complex data into clear recommendations for