Hybrid Paid Media Co-ordinator: Campaign Optimisation

Special Effects Media South Africa; Wes-Kaap; Hybrid; ZAR 320,000 - 520,000; Full time

Job summary

Special Effects Media South Africa is seeking a Paid Media Co-Ordinator to plan, implement and optimize paid media campaigns for multiple client accounts. You will work with the Paid Media Specialist and content teams to ensure campaigns launch on time and meet KPIs.

This hybrid role covers campaign setup across Meta Ads Manager, Google Ads and YouTube, plus budget monitoring, reporting and data insights that inform client decisions.

Qualifications

• Hands-on paid media setup across multiple platforms.
• Experience with Meta Ads Manager and Google Ads.
• Understanding of key metrics: CPM, CPC, ROAS.
• Knowledge of UTM tracking and GA4.

Responsibilities

• Plan and coordinate paid media campaigns aligned with objectives and KPIs.
• Set up campaigns in Meta Ads Manager and Google Ads, including YouTube.
• Monitor spend, pacing and performance against KPIs.
• Coordinate with partners and content teams for approvals.
• Prepare campaign reports and insights.

Skills

Numerical analysis

Budget management

Communication

Organization

Data interpretation

Learning mindset

Education

Digital Marketing qualification

Tools

Meta Ads Manager

Google Ads

GA4

UTM tracking

Google Sheets

Google Slides

Canva

YouTube Ads Manager

TikTok Ads Manager

Job description

Special Effects Media South Africa is seeking a Paid Media Co-Ordinator to plan, implement and optimize paid media campaigns for multiple client accounts. You will work with the Paid Media Specialist and content teams to ensure campaigns launch on time and meet KPIs.

This hybrid role covers campaign setup across Meta Ads Manager, Google Ads and YouTube, plus budget monitoring, reporting and data insights that inform client decisions.