Hybrid Paid Media Campaign Manager — Performance Marketing

Impact; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible Working

Health and Wellness

RSUs (restricted stock units)

Coursera subscription

Parental leave support

Technology stipend

Internet allowance

Job summary

impact.com, a leading commerce partnership marketing platform, seeks a campaign-focused professional in Cape Town to own end-to-end CPC and display campaigns across our publisher and advertiser network. You will review performance daily, adjust bids, and optimize creatives while collaborating with cross-functional teams to drive ROAS and revenue per click.

You will build dashboards, identify anomalies, and brief copywriters to ensure contextual relevance.

Qualifications

• 3+ years of campaign management experience - CPC and display advertising required.
• Ability to run a book of campaigns independently with daily workflows.
• Evidence of improving advertiser ROAS and publisher yield over time.
• Comfortable building reports in spreadsheets and ad platforms.
• Familiar with contextual targeting, category-based audience segmentation, and ad relevance principles.

Responsibilities

• Set up, manage, and optimise CPC and display campaigns across Spot’s publisher and advertiser network.
• Review campaign performance daily- eCPM, CTR, revenue per click, ROAS- and make decisions without waiting for a weekly review
• Kill or throttle underperforming creatives proactively (e.g. any creative below 0.1% CTR with no conversions)
• Raise or lower CPC bids based on performance signals, not just budget pacing
• Understand why a campaign is or isn’t converting- is it the creative, the category targeting, the publisher, the product, the price, or the timing?
• Know when a sale, a seasonal moment, free shipping, or scarcity messaging will move a consumer- and brief accordingly
• Understand how brand recognition, product category, and consumer intent interact to drive click-through and purchase
• Review URL-to-campaign matching daily to ensure ads are contextually relevant
• Manage category targeting segments (L1/L2/L3)- identify gaps, flag mismatches, and work with the data team to improve classification
• Understand the difference between run-of-site and targeted campaigns, and know when each is appropriate
• Build and maintain your own campaign performance dashboards and daily reports
• Identify data anomalies (double-counting, impression discrepancies, attribution gaps) and flag them clearly
• Create custom reports for advertisers and internal stakeholders; communicate performance with confidence
• Work daily with the Director of Media Services, ad ops, and data teams
• Brief copywriters and creative resources; give clear, specific direction on ad copy, image sizing, and CTA hierarchy
• Communicate clearly with brands and agencies when needed - you can explain what’s happening and why

Skills

Campaign management

Data-driven decisions

Advertising metrics

Brand collaboration

Tools

Excel

Ad platforms

Reporting dashboards

Job description

impact.com, a leading commerce partnership marketing platform, seeks a campaign-focused professional in Cape Town to own end-to-end CPC and display campaigns across our publisher and advertiser network. You will review performance daily, adjust bids, and optimize creatives while collaborating with cross-functional teams to drive ROAS and revenue per click.

You will build dashboards, identify anomalies, and brief copywriters to ensure contextual relevance.