Growth-Driven Paid Media Strategist

Communicate Recruitment; Cape Town; On-site; ZAR 300,000 - 600,000; Full time

Job summary

Communicate Recruitment in Cape Town is seeking a data-driven Paid Media Specialist to lead digital advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms. You will plan, execute, and optimize paid initiatives to achieve ROAS, CPA, and CTR targets.

You will collaborate with content, design and marketing teams, manage budgets, run A/B tests, and provide actionable insights to stakeholders while staying ahead of industry trends.

Qualifications

• Minimum 3-5+ years of experience in Paid Media or Digital Marketing.
• Proven track record across multiple channels and ROI targets.
• Experience managing budgets and optimising campaign spend to achieve ROI targets.
• Exposure to marketing automation platforms and CRM systems will be advantageous.

Responsibilities

• Develop and execute paid media strategies aligned with goals.
• Manage and optimise campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube and display networks.
• Conduct audience research, market analysis, and keyword research to improve performance.
• Monitor and optimise campaigns to achieve ROAS, CPA, CTR, and conversion targets.
• Manage and allocate advertising budgets across channels.
• Implement and maintain tracking, attribution models, and reporting frameworks.
• Perform A/B testing on creatives, messaging, landing pages, and audiences.
• Collaborate with content and design teams to develop high-performing assets.
• Produce regular performance reports with actionable insights.
• Stay updated with industry trends and best practices.

Skills

Paid media strategy

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Tag Manager

Conversion tracking

Bidding strategies

Analytics & reporting

Stakeholder management

Education

Diploma or Degree in Marketing, Digital Marketing, Business, Communications, or a related field

Tools

GA4

Google Tag Manager

Attribution modelling

Conversion tracking tools

Job description

Communicate Recruitment in Cape Town is seeking a data-driven Paid Media Specialist to lead digital advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms. You will plan, execute, and optimize paid initiatives to achieve ROAS, CPA, and CTR targets.

You will collaborate with content, design and marketing teams, manage budgets, run A/B tests, and provide actionable insights to stakeholders while staying ahead of industry trends.