Hybrid Marketing Data Analyst: Insights that Drive ROI

Placements24; Randburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Performance-based bonuses

Professional development opportunities

Hybrid work model

Job summary

Placements24 in Randburg seeks a Marketing Data Analyst to join a data-driven marketing team. You will interpret marketing performance data, identify trends, and provide actionable insights to optimize campaigns and ROI.

The role requires strong quantitative skills, experience with SQL, Excel, R or Python, and data visualization tools like Tableau or Power BI. A hybrid work arrangement combines office collaboration with remote flexibility.

Qualifications

• Bachelor's degree in a quantitative field or Marketing Analytics.
• 3+ years in marketing analytics or a data-focused role.
• Strong SQL, Excel, and at least one of R or Python.
• Experience with data visualization tools and web analytics.

Responsibilities

• Collect, clean, and analyze large datasets from marketing channels.
• Develop dashboards and reports to track KPIs and campaign results.
• Interpret data to identify trends and insights for ROI optimization.
• Collaborate with marketing teams to deliver data-driven recommendations.
• Conduct A/B testing analysis and support customer segmentation.
• Ensure data accuracy with IT and data management teams.

Skills

SQL

Excel

R

Python

Marketing analytics

Data analysis

Statistics

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or related quantitative field

Tools

Tableau

Power BI

Google Data Studio

Google Analytics

Job description

Placements24 in Randburg seeks a Marketing Data Analyst to join a data-driven marketing team. You will interpret marketing performance data, identify trends, and provide actionable insights to optimize campaigns and ROI.

The role requires strong quantitative skills, experience with SQL, Excel, R or Python, and data visualization tools like Tableau or Power BI. A hybrid work arrangement combines office collaboration with remote flexibility.