Hybrid Marketing Data Analyst — Insights for ROI

Placements24; Randfontein; Híbrido; ZAR 360 000 - 480 000; Tempo integral

Resumo da oferta

Placements24 is seeking a Marketing Data Analyst in Rustenburg, North West, South Africa. The role blends in-office collaboration with remote work and focuses on turning marketing data into actionable insights to optimize campaigns.

You will analyze customer behavior, measure ROI, and build dashboards using SQL, Python/R, Excel and Tableau/Power BI. Strong communication and collaboration with marketing managers are essential.

Qualificações

• Bachelor’s degree in a quantitative field or marketing analytics.
• Experience as Marketing Data Analyst or similar role.
• Proficiency in SQL, Python/R, Excel; data visualization in Tableau/Power BI.
• Experience with Google Analytics/Adobe Analytics is a plus.

Responsabilidades

• Collect, clean and process large marketing datasets from multiple channels.
• Analyze campaign performance and identify trends and insights.
• Develop dashboards and reports to visualize KPIs.
• Provide strategic recommendations to improve ROI.
• Conduct A/B testing and segment customers for personalized campaigns.
• Collaborate with marketing managers to understand data needs.

Conhecimentos

SQL

Python/R

Excel

Tableau/Power BI

Google Analytics

Formação académica

Bachelor's degree in Statistics/Mathematics/Economics/Marketing Analytics/CS

Ferramentas

Tableau

Power BI

Descrição da oferta de emprego

Placements24 is seeking a Marketing Data Analyst in Rustenburg, North West, South Africa. The role blends in-office collaboration with remote work and focuses on turning marketing data into actionable insights to optimize campaigns.

You will analyze customer behavior, measure ROI, and build dashboards using SQL, Python/R, Excel and Tableau/Power BI. Strong communication and collaboration with marketing managers are essential.