Performance Marketing Lead - Hybrid, Data-Driven Growth

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary with bonuses

Health insurance

Job summary

Placements24 is seeking an experienced Performance Marketing Manager to lead our e-commerce marketing initiatives in Sandton. This hybrid role requires a strategic thinker who can design, implement, and optimize paid campaigns across multiple digital channels to drive customer acquisition, revenue growth, and ROI.

You will leverage analytics, A/B testing, and market insights to continuously improve campaign performance and achieve business objectives, reporting on results and optimizing budgets

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven expertise in managing large-scale paid advertising campaigns on platforms like Google Ads, Facebook Ads Manager, etc.
• Advanced analytical skills with proficiency in tools like Google Analytics, Tag Manager, and data visualization software.
• Strong understanding of A/B testing methodologies and CRO principles.
• Excellent communication and stakeholder management skills, comfortable in a hybrid work environment in Sandton.

Responsibilities

• Develop and manage performance marketing strategies across channels (Google Ads, social media, affiliate marketing).
• Plan, execute, and optimize paid campaigns to achieve KPIs (CPA, ROAS, LTV).
• Conduct A/B and multivariate testing on creatives, landing pages, and targeting.
• Analyze campaign data, generate reports, and provide optimization recommendations.
• Manage advertising budgets to optimize cross-channel impact.
• Stay updated with industry trends, platform updates, and emerging tech.

Skills

E-commerce marketing

A/B testing

CRO

Data analysis

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Admin/Economics or related field

Tools

Google Analytics

Google Tag Manager

Data visualization tools

Job description

Placements24 is seeking an experienced Performance Marketing Manager to lead our e-commerce marketing initiatives in Sandton. This hybrid role requires a strategic thinker who can design, implement, and optimize paid campaigns across multiple digital channels to drive customer acquisition, revenue growth, and ROI.

You will leverage analytics, A/B testing, and market insights to continuously improve campaign performance and achieve business objectives, reporting on results and optimizing budgets