E-commerce Growth & Performance Marketer (Hybrid)

Placements24; Polokwane; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Dynamic team environment

Job summary

Placements24 in Polokwane, Limpopo, seeks an analytically minded E-commerce Performance Marketing Specialist to optimize paid campaigns and drive online revenue. You will manage Google Ads, Facebook/Instagram ads, and other channels, while leveraging CRO and A/B testing to improve CPA, ROAS, and conversions.

The role emphasizes data-driven decision making, collaboration with marketing teams, and continuous optimization in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics or related field.
• At least 3 years of hands-on e-commerce performance marketing experience.
• Proven track record with Google Ads and social media advertising campaigns.
• Strong analytics and data-driven decision making.
• Experience with CRO and A/B testing.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, targeting, and creatives.
• Conduct keyword research, audience segmentation, and A/B testing to optimize campaign effectiveness and ROI.
• Analyze campaign data and provide regular reports on KPIs such as CPA, ROAS, CPC, and conversion rates.
• Collaborate with the content team to ensure ad copy and landing pages are compelling and conversion-focused.
• Identify new opportunities for growth and efficiency within paid channels.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Manage advertising budgets effectively to achieve marketing objectives.
• Work closely with the broader marketing team to ensure cohesive campaign messaging and customer journeys.
• Troubleshoot any issues related to campaign setup, tracking, or performance.

Skills

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

Google Tag Manager

A/B Testing

CRO

Bid Management

Budget Optimization

Ad Copywriting

Data Analysis

Reporting

Communication

Teamwork

Education

Bachelor's degree in Marketing

Tools

Google Ads Manager

Facebook Business Manager

Google Tag Manager

Job description

Placements24 in Polokwane, Limpopo, seeks an analytically minded E-commerce Performance Marketing Specialist to optimize paid campaigns and drive online revenue. You will manage Google Ads, Facebook/Instagram ads, and other channels, while leveraging CRO and A/B testing to improve CPA, ROAS, and conversions.

The role emphasizes data-driven decision making, collaboration with marketing teams, and continuous optimization in a hybrid work environment.