Hybrid E-commerce Marketing Specialist | Growth & ROI

Placements24; George; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary and benefits

Hybrid work model

Professional development resources

Work-life balance

Job summary

Placements24 is seeking an E-commerce Digital Marketing Specialist in George, Western Cape to drive online sales and brand visibility. You will develop and execute digital strategies across SEO, SEM, email, and social media to boost engagement and conversion rates.

Hybrid work arrangement allows in-office collaboration and remote flexibility as you optimize campaigns, analyze performance metrics, and collaborate with web & design teams to enhance the customer journey for online shoppers in the

Qualifications

• Proven experience of at least 3 years in digital marketing with e-commerce focus.
• Solid understanding of SEO, SEM, content marketing, email marketing and social media marketing.
• Proficiency with Google Analytics, Google Ads, Facebook Business Manager and email platforms.
• Experience managing paid campaigns with positive ROI and strong analytics.
• Excellent written and verbal communication; able to collaborate across teams.
• Familiarity with e-commerce platforms (Shopify, WooCommerce) is a plus.
• Reside within or be willing to commute to George, Western Cape.

Responsibilities

• Develop and execute digital marketing campaigns across multiple channels to drive e-commerce sales.
• Manage social media presence, create engaging content and community interactions.
• Conduct keyword research and SEO best practices to improve rankings.
• Plan and manage paid campaigns (Google Ads, Facebook Ads) including budgeting and analysis.
• Create and send targeted email campaigns to nurture leads and customers.
• Analyze website traffic and conversion data using Google Analytics to identify optimization opportunities.
• Collaborate with web design teams to optimize landing pages for conversion.
• Prepare regular performance reports and insights for management.
• Assist in developing A/B testing strategies for site elements and ads.

Skills

Digital marketing

SEO/SEM

Analytics

Content marketing

Email marketing

Social media marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Business Manager

Email marketing platforms

Job description

Placements24 is seeking an E-commerce Digital Marketing Specialist in George, Western Cape to drive online sales and brand visibility. You will develop and execute digital strategies across SEO, SEM, email, and social media to boost engagement and conversion rates.

Hybrid work arrangement allows in-office collaboration and remote flexibility as you optimize campaigns, analyze performance metrics, and collaborate with web & design teams to enhance the customer journey for online shoppers in the