Hybrid E‑commerce Growth Marketing Lead

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Health benefits

Professional development

Collaborative environment

Hybrid work

Paid time off

Marketing tools access

Diverse projects exposure

Career advancement

Job summary

Placements24 in Mossel Bay, Western Cape, is seeking a Senior E-commerce Marketing Specialist to drive online sales and strengthen brand presence across Google, Facebook, Instagram, and SEO initiatives.

You will craft and execute integrated marketing strategies, collaborate with sales, product development, and creative teams, and optimize campaigns to maximize ROI in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least 5 years in e-commerce marketing with proven results.
• Strong knowledge of SEO, SEM, social media, email, and content marketing.
• Experience with Shopify/WooCommerce and Google Analytics.

Responsibilities

• Develop and execute e-commerce marketing strategies to grow traffic and conversions.
• Manage paid campaigns on Google Ads, Facebook, and Instagram.
• Perform market research and competitive analysis to identify opportunities.
• Analyze website data using Google Analytics to derive insights.
• Oversee email marketing campaigns including segmentation and automation.
• Collaborate with content team to apply SEO best practices.
• Coordinate with agencies and vendors for campaign delivery.
• Report campaign performance and ROI to senior management.

Skills

E-commerce marketing

Digital marketing

Analytics

Campaign management

Communication skills

Education

Bachelor's degree in Marketing

Business Administration

Tools

Shopify

WooCommerce

Google Analytics

Job description

Placements24 in Mossel Bay, Western Cape, is seeking a Senior E-commerce Marketing Specialist to drive online sales and strengthen brand presence across Google, Facebook, Instagram, and SEO initiatives.

You will craft and execute integrated marketing strategies, collaborate with sales, product development, and creative teams, and optimize campaigns to maximize ROI in a hybrid work environment.