Hybrid E-commerce Growth & Digital Marketing Specialist

Placements24; Cape Town; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Medical & retirement benefits

Professional development opportunities

Employee product discounts

Job summary

Placements24 in Cape Town is seeking a dynamic E-commerce Digital Marketing Specialist to drive online sales and enhance brand visibility through SEO, SEM, email marketing, and social media initiatives.

You will plan, execute, and optimize data-driven campaigns, manage Google Analytics and Google Ads, create compelling content, and report on KPI progress to continuously improve ROI in a hybrid in-office/remote environment.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Experience with SEO, SEM, PPC, email marketing, and social media marketing.
• Proficiency with Google Analytics and Google Ads.

Responsibilities

• Develop and execute data-driven digital marketing campaigns, including SEO, SEM, PPC, email marketing, and affiliate programs.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Manage and optimize Google Ads campaigns, monitor budgets, and analyze performance metrics to maximize ROI.
• Create engaging email marketing content and manage customer segmentation and automation workflows.
• Collaborate with content and design teams to create compelling marketing collateral and website copy.
• Track, analyze, and report on key digital marketing metrics using tools like Google Analytics to measure campaign effectiveness.

Skills

Digital marketing

SEO/SEM

PPC

Email marketing

Social media marketing

Analytics

Content creation

Education

Bachelor’s degree in Marketing/Digital Media

Tools

Google Analytics

Google Ads

Job description

Placements24 in Cape Town is seeking a dynamic E-commerce Digital Marketing Specialist to drive online sales and enhance brand visibility through SEO, SEM, email marketing, and social media initiatives.

You will plan, execute, and optimize data-driven campaigns, manage Google Analytics and Google Ads, create compelling content, and report on KPI progress to continuously improve ROI in a hybrid in-office/remote environment.