E-commerce Growth Marketing Specialist (Hybrid)

Placements24; Pietermaritzburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Training & certifications

Annual leave

Wellness programs

Hybrid work after onboarding

Performance bonus

Job summary

Placements24 in Pietermaritzburg seeks a results-driven Digital Marketing Specialist to shape and execute online growth strategies across SEO, SEM, social media, email, and content marketing. You will analyze performance, optimize campaigns, and collaborate with content creators and sales to boost brand visibility.

The role offers a hybrid work arrangement after onboarding, a competitive salary, medical aid contributions, and opportunities for training and certifications as you drive ROI and

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• At least 3 years in digital marketing with an e-commerce focus.
• Experience with SEO/SEM, Google Analytics, and social media advertising.
• Strong analytical skills to interpret data and derive insights.
• Excellent written and verbal communication skills.
• Proficiency with CMS and email marketing platforms.
• Creative thinking and problem-solving abilities.
• Familiarity with the South African market and consumer behaviour.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to identify opportunities and inform strategy development.
• Monitor, analyze, and report on campaign performance using analytics tools to identify trends and areas for improvement.
• Optimize website content and user experience for search engines and conversion rates.
• Manage social media presence, creating engaging content and fostering community interaction.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets effectively, ensuring maximum ROI on all initiatives.

Skills

SEO/SEM

Analytics

Social media advertising

Content marketing

Email marketing

A/B testing

Communication skills

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

CMS platforms

Email marketing platforms

Job description

Placements24 in Pietermaritzburg seeks a results-driven Digital Marketing Specialist to shape and execute online growth strategies across SEO, SEM, social media, email, and content marketing. You will analyze performance, optimize campaigns, and collaborate with content creators and sales to boost brand visibility.

The role offers a hybrid work arrangement after onboarding, a competitive salary, medical aid contributions, and opportunities for training and certifications as you drive ROI and