Senior E-commerce Growth Strategist (Hybrid)

Placements24; Midrand; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid and provident fund

Hybrid work arrangement

Professional development

Job summary

Placements24 is seeking a Senior E-commerce Digital Marketing Specialist in Midrand, Gauteng. You will drive online sales, enhance brand visibility, and optimize the customer journey across platforms.

The role requires 5+ years in digital marketing with e-commerce and social media management, plus proficiency in Google Ads, analytics, and SEO. A hybrid work setup is offered with competitive benefits.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Minimum of 5 years of proven digital marketing experience with e-commerce focus.
• Proven success managing paid social media campaigns and Google Ads.

Responsibilities

• Develop and implement digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
• Manage and optimize paid social media advertising campaigns to achieve target ROI and KPIs.
• Create engaging content for social channels while maintaining brand consistency.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze campaign data, generate reports, and provide actionable insights to stakeholders.
• Collaborate with design and content teams to produce compelling assets and collateral.
• Oversee SEO strategy, including keyword research, on-page optimization, and link-building.
• Implement email marketing campaigns with segmentation and automation.
• Stay updated on latest digital marketing tools and practices.

Skills

Digital marketing

Paid social media

Analytics

Copywriting

Content creation

SEO

Cross-functional collaboration

Deadline management

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

Facebook Ads Manager

Shopify

WooCommerce

Job description

Placements24 is seeking a Senior E-commerce Digital Marketing Specialist in Midrand, Gauteng. You will drive online sales, enhance brand visibility, and optimize the customer journey across platforms.

The role requires 5+ years in digital marketing with e-commerce and social media management, plus proficiency in Google Ads, analytics, and SEO. A hybrid work setup is offered with competitive benefits.