Hybrid E-commerce Digital Marketing Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 369,000 - 451,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid

Professional development

Competitive salary

Job summary

Placements24 is seeking an E-commerce Digital Marketing Specialist to enhance online presence and drive sales in Richards Bay, KwaZulu-Natal. This hybrid role combines in-office collaboration with remote flexibility to optimize campaigns across SEO, SEM, email, and social channels.

You will analyze data, refine strategies, and collaborate with content and design teams to improve ROI and customer acquisition in a dynamic e-commerce environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 3-5 years of digital marketing experience with strong e-commerce focus.
• Proven experience managing SEO, SEM, email marketing and social media campaigns.
• Proficiency with Google Analytics, Google Ads, and related platforms.
• Strong analytical and communication skills.
• Experience with CMS and e-commerce platforms (Shopify, WooCommerce).

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, email, social media, and affiliates.
• Monitor website traffic, user behavior, and campaign performance with analytics tools; translate into insights.
• Optimize content and UX for SEO to boost organic rankings.
• Manage paid advertising campaigns (PPC) on Google Ads and social platforms for ROI.
• Create and execute email marketing campaigns and workflows.
• Collaborate with content/design teams for promotional assets.
• Stay updated on digital marketing trends, tools, and best practices.
• Conduct market research and competitor analysis to identify opportunities.

Skills

SEO

SEM

Email marketing

Social media ads

Analytics

Google Ads

Education

Bachelor's degree in Marketing

Tools

Shopify

WooCommerce

Job description

Placements24 is seeking an E-commerce Digital Marketing Specialist to enhance online presence and drive sales in Richards Bay, KwaZulu-Natal. This hybrid role combines in-office collaboration with remote flexibility to optimize campaigns across SEO, SEM, email, and social channels.

You will analyze data, refine strategies, and collaborate with content and design teams to improve ROI and customer acquisition in a dynamic e-commerce environment.