Hybrid E-commerce Data Insights Lead

Placements24

Mtubatuba Local Municipality

Hybrid

ZAR 420,000 - 540,000

Full time

5 days ago

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Benefits offered by this job

Hybrid work model

Professional development

Medical benefits

Retirement benefits

Generous leave

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a Digital E-commerce Analyst to join a data-centric team. You will collect, analyze, and interpret data from website, CRM, and marketing channels to drive actionable insights for improving the customer experience and boosting online sales.

The role requires a strong quantitative background, experience with web analytics tools, SQL, Python or R, and skills in data visualization.

Qualifications

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
Minimum of 3 years of data analysis experience, preferably within an e-commerce or digital marketing context.
Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
Strong experience with data manipulation and analysis using Excel, SQL, Python, or R.
Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.

Responsibilities

Collect, clean, and analyze data from various sources, including website analytics, CRM, social media, and marketing campaigns.
Develop and maintain dashboards and reports to track key e-commerce KPIs, such as traffic, conversion rates, CLV, and ROAS.
Identify trends, patterns, and anomalies in data to provide actionable insights and recommendations for business improvement.
Conduct in-depth analysis of customer journeys, user behavior, and segment performance to optimize the online shopping experience.
Perform A/B testing analysis and provide recommendations for website and campaign optimization.
Collaborate with cross-functional teams (marketing, product, IT) to understand their data needs and deliver relevant analytical support.
Monitor competitor activities and market trends, providing insights to inform strategic planning.
Ensure data accuracy and integrity across all reporting and analysis.
Present findings and recommendations clearly and concisely to stakeholders at various levels.
Contribute to the development and implementation of data-driven strategies to enhance e-commerce performance.