Office-Based Digital Marketing Specialist (Richards Bay)

Placements24; Mtubatuba Local Municipality; Remote; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Professional development opportunities

Bonuses/Performance incentives

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a proactive Digital Marketing Specialist to execute and optimize campaigns across SEO, SEM, email, social media, and display advertising. You will analyze traffic, improve conversions, and drive lead generation while collaborating with the marketing team.

The ideal candidate has a Bachelor's in Marketing or related field, 2–3 years in digital marketing, hands-on experience with Google Analytics and Google Ads, strong SEO know-how, and

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–3 years of experience in digital marketing roles.
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Solid understanding of SEO principles and practices.
• Proficiency in creating and scheduling content for social media and email campaigns.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work effectively within a team and contribute to a collaborative environment.
• Detail-oriented with strong organizational skills.
• Willingness to work from the office in Richards Bay, KwaZulu-Natal, ZA.

Responsibilities

• Execute digital marketing campaigns across SEO, SEM, email marketing, social media, and display advertising.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Optimize digital marketing efforts to improve conversion rates and achieve KPIs.
• Develop and manage content for social media platforms, blog posts, and email newsletters.
• Assist in the creation of marketing collateral and promotional materials.
• Conduct keyword research and implement SEO best practices.
• Manage online advertising budgets and track campaign spend.
• Collaborate with designers and content creators to produce engaging marketing materials.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Provide regular reports on digital marketing performance to the marketing manager.

Skills

Digital marketing

Analytics

Content creation

Team collaboration

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Social media platforms

Email marketing platforms

Job description

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a proactive Digital Marketing Specialist to execute and optimize campaigns across SEO, SEM, email, social media, and display advertising. You will analyze traffic, improve conversions, and drive lead generation while collaborating with the marketing team.

The ideal candidate has a Bachelor's in Marketing or related field, 2–3 years in digital marketing, hands-on experience with Google Analytics and Google Ads, strong SEO know-how, and