Hotel Sales & Marketing Director

Placements24; Vereeniging; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Placements24, Vereeniging, seeks a strategic Sales & Marketing Director to drive revenue growth and brand presence in the hospitality market. You will lead a skilled team across corporate, leisure, MICE, and online channels, shaping the hotel's commercial strategy and competitive position.

The ideal candidate brings 7+ years in hospitality sales/marketing, 3+ years in a director role, a marketing/business degree, and strong leadership with digital acumen.

Qualifications

• Minimum 7 years in sales & marketing within hospitality
• At least 3 years in a director-level role
• Bachelor's degree in Marketing, Business Administration, or related field
• Strong understanding of digital marketing and online travel distribution channels
• Excellent leadership, negotiation, and communication skills
• Experience in managing budgets and analyzing performance metrics
• Deep understanding of Gauteng corporate and leisure travel markets
• Proficiency in CRM systems and marketing automation is a plus

Responsibilities

• Develop and implement annual sales & marketing plans to achieve revenue targets
• Lead, manage, and motivate the sales & marketing team
• Identify and pursue new business opportunities across corporate, MICE, and leisure segments
• Oversee digital marketing including SEO, SEM, social media, and OTAs
• Manage brand identity and public relations activities
• Develop pricing strategies with revenue management
• Build relationships with key accounts, travel agents, and event planners
• Conduct market research and competitor analysis
• Oversee creation of promotional materials and campaigns
• Report on sales performance and ROI to senior management

Skills

Sales leadership

Strategic marketing

Digital marketing

Budget management

Negotiation

Team leadership

Education

Bachelor's degree in Marketing/Business Administration

Tools

CRM systems

Marketing automation tools

Job description

About the Role

Our client, a leading hotel in Vereeniging, Gauteng , is seeking a strategic and results-oriented Sales & Marketing Director to drive revenue growth and enhance brand presence. This senior leadership role is responsible for developing and executing comprehensive sales and marketing strategies across all market segments, including corporate, leisure, MICE, and online channels. You will lead a team of sales and marketing professionals, cultivate strong relationships with clients and partners, and ensure the hotel's competitive positioning in the market. The ideal candidate will possess a deep understanding of the hospitality industry, a proven track record in sales and marketing, and exceptional leadership capabilities. This is a prime opportunity to shape the commercial success of a prominent hotel in Vereeniging .

Key Responsibilities

• Develop and implement annual sales and marketing plans to achieve revenue and occupancy targets.
• Lead, manage, and motivate the sales and marketing team, setting clear objectives and providing performance feedback.
• Identify and pursue new business opportunities across corporate, MICE, and leisure segments.
• Oversee digital marketing efforts, including SEO, SEM, social media, and online travel agencies (OTAs).
• Manage the hotel's brand identity and public relations activities.
• Develop and implement effective pricing strategies in conjunction with the revenue management team.
• Build and maintain strong relationships with key accounts, travel agents, and event planners.
• Conduct market research and competitor analysis to identify market trends and opportunities.
• Oversee the creation of promotional materials and advertising campaigns.
• Report on sales performance, market trends, and marketing ROI to senior management.

Requirements

• A minimum of 7 years of experience in sales and marketing within the hospitality industry, with at least 3 years in a director-level role.
• A Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven success in developing and implementing effective sales and marketing strategies that drive revenue.
• Strong understanding of digital marketing, social media, and online travel distribution channels.
• Excellent leadership, negotiation, and communication skills.
• Experience in managing budgets and analyzing sales and marketing performance metrics.
• A deep understanding of the Gauteng corporate and leisure travel market.
• Ability to build and maintain strong relationships with clients and stakeholders.
• Proficiency in CRM systems and marketing automation tools is a plus.

Benefits

Our client offers an attractive salary package, including a substantial performance-based bonus, comprehensive medical aid, and a provident fund. Opportunities for professional growth and development are provided. This role offers the chance to lead a key department in a dynamic hotel environment in Vereeniging , with significant scope for career advancement. You will be part of a professional team committed to delivering exceptional service and achieving outstanding results.