Head of Publishing - Commercial

Humankind Global Recruitment; Wes-Kaap; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Job summary

A leading digital entertainment firm in Cape Town is seeking a Senior Marketing & Monetisation Lead to drive commercial growth strategies across multiple platforms. This hybrid role offers the chance to influence acquisition, engagement, and long-term revenue in a fast-paced environment. The ideal candidate will have significant experience in performance marketing and a strong track record of measurable growth. If you're innovative and strategic, we want to hear from you.

Qualifications

• Significant senior-level experience in performance marketing for high-traffic consumer platforms.
• Proven track record of delivering growth in acquisition and monetisation.
• Hands-on expertise across multiple marketing disciplines.
• Strong leadership skills and experience inspiring cross-functional teams.

Responsibilities

• Design and execute innovative strategies to maximise traffic and revenue.
• Craft acquisition and retention strategies across various channels.
• Analyse audience behaviours to inform campaign design.
• Build strategic partnerships with industry players and technology providers.
• Manage budgets with a clear focus on ROI and a data-first culture.

Skills

Performance marketing

SEO

Paid media

Content strategy

Strong leadership skills

Content strategy

Analytics

Job description

Overview

Head of Publishing - Commercial

Cape Town | Full-time | Hybrid

A high-growth digital entertainment business is seeking a visionary Senior Marketing & Monetisation Lead to take full ownership of commercial growth strategies across multiple online platforms. This senior leadership position offers the chance to shape acquisition, engagement, and conversion across a diverse portfolio in one of the fastest-evolving areas of the digital economy.

The Role

You’ll design and execute innovative strategies to maximise traffic, high-value conversions, and long-term revenue. Leading both established marketing channels and the growth of unique, in-house consumer platforms, you’ll harness emerging technologies, advanced analytics, and creative campaign thinking to deliver measurable results.

Your remit will include:

• Crafting forward-thinking acquisition and retention strategies across SEO, PPC, social, influencer, and content-led channels.
• Optimising the entire user journey — from first interaction through to conversion and lifetime value.
• Analysing audience behaviours to inform campaign design and commercial decision-making.
• Building strategic partnerships with relevant industry players and technology providers.
• Managing budgets with a clear focus on ROI while fostering creativity and a data-first culture within the team.

About You

You’ll be a commercially-minded marketing leader with:

• Significant senior-level experience in performance marketing for high-traffic consumer platforms.
• A proven track record of delivering measurable growth in acquisition and monetisation.
• Hands-on expertise across multiple marketing disciplines, including SEO, paid media, CRO, and content strategy.
• Strong leadership skills, with the ability to inspire cross-functional teams.
• A deep interest in emerging digital trends and online audience behaviours.
• A strong background in either affiliate marketing and / or monetising online media publications.

Why Join?

This is an exceptional opportunity to take the lead in a high-impact, commercially critical role — with the freedom to innovate and the platform to influence strategy in a rapidly expanding sector.

If you’re ready to bring your creativity, commercial acumen, and strategic leadership to a cutting-edge digital business, we’d like to hear from you.

We’re interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Advertising, and Strategy/Planning
• Industries: Marketing Services, Advertising Services, and Gambling Facilities and Casinos