Head of Marketing

Placements24; Randburg; Hybride; ZAR 1 200 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Health insurance

Stock options

Hybrid work model

Professional development

Résumé du poste

Placements24 in Randburg is seeking a Head of Marketing to lead a fast-growing e-commerce startup’s marketing efforts. This hybrid role blends on-site strategic leadership with remote work flexibility to drive brand awareness, customer acquisition and revenue growth.

You will manage a talented marketing team, budgets, and collaborate with sales and product teams to shape the brand and market strategy. A data-driven, creative leader will thrive here.

Responsabilités

• Develop and execute integrated marketing strategies across digital, social media, content, and traditional channels.
• Lead and mentor the marketing team, fostering a creative and results-oriented environment.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Oversee brand development, positioning, and messaging to ensure consistency across all touchpoints.
• Drive customer acquisition and retention strategies through data-driven campaigns.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and challenges.
• Collaborate with sales, product, and customer service teams to ensure alignment and maximize impact.
• Manage relationships with external agencies, partners, and vendors.
• Track and report on key marketing KPIs, providing insights and recommendations for optimization.
• Stay abreast of the latest marketing technologies and best practices.

Description du poste

About the Role

Our client, a dynamic e-commerce startup experiencing rapid growth, is looking for an innovative and strategic Head of Marketing to lead their marketing efforts. This hybrid role, based in the bustling hub of Randburg, combines essential on-site strategic planning and team leadership with the flexibility of remote work. You will be responsible for developing and executing comprehensive marketing strategies across all channels to drive brand awareness, customer acquisition, and revenue growth.

The ideal candidate possesses a deep understanding of digital marketing, brand management, content strategy, and market analytics, with a proven track record of success in a fast-paced startup environment. You will lead a talented marketing team, manage budgets, and collaborate closely with sales and product development to achieve business objectives. This is a key leadership position with significant impact, offering the chance to shape the brand's trajectory and drive market leadership. Your creative vision and data-driven approach will be paramount.

Key Responsibilities

• Develop and execute integrated marketing strategies across digital, social media, content, and traditional channels.
• Lead and mentor the marketing team, fostering a creative and results-oriented environment.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Oversee brand development, positioning, and messaging to ensure consistency across all touchpoints.
• Drive customer acquisition and retention strategies through data-driven campaigns.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and challenges.
• Collaborate with sales, product, and customer service teams to ensure alignment and maximize impact.
• Manage relationships with external agencies, partners, and vendors.
• Track and report on key marketing KPIs, providing insights and recommendations for optimization.
• Stay abreast of the latest marketing technologies and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
• Minimum of 7 years of progressive experience in marketing, with at least 3 years in a leadership or management role.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Excellent leadership, communication, and team management skills.
• Demonstrated ability to manage budgets and measure marketing ROI.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Creative thinking and strong problem-solving abilities.
• Experience in the e-commerce or startup sector is highly desirable.
• Ability to thrive in a hybrid work environment.

Benefits

• Competitive salary and significant performance-based bonus opportunities.
• Comprehensive health, dental, and vision insurance.
• Stock options or equity in a rapidly growing startup.
• Generous paid time off and flexible working hours.
• Opportunities for professional development and attending industry conferences.
• Hybrid work model allowing for a balanced lifestyle.
• A dynamic and innovative work culture.
• Employee discounts on company products.
• Team-building events and social activities.
• Direct impact on the growth and success of the company.