Marketing Analytics Specialist

Placements24; Upington; Presencial; ZAR 300.000 - 520.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive salary

Medical aid

Retirement fund

Professional development

Resumo da vaga

Placements24 in Upington, Northern Cape is seeking a Marketing Analyst to drive data-driven decisions. You will collect, clean, and analyze marketing data from digital campaigns, analytics platforms, and CRM systems to inform strategy and optimization.

You will build dashboards, analyze customer behavior and segmentation, and evaluate campaign ROI across channels. Strong Excel/SQL and visualization skills are essential for success in this role.

Qualificações

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 2-4 years of experience in marketing analytics or a similar role.
• Strong proficiency in data analysis tools (Excel, SQL) and data visualization software (Tableau, Power BI).
• Experience with web analytics platforms (Google Analytics) is essential.

Responsabilidades

• Collect, clean, and analyze marketing data from multiple sources including digital campaigns, website analytics, CRM, and market research.
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Analyze customer behavior, segmentation and journey mapping to identify engagement and conversion opportunities.
• Evaluate ROI and effectiveness of campaigns across channels (digital, social, email).
• Identify trends and insights to provide actionable recommendations to marketing leadership.
• Conduct market research and competitive analysis to inform strategic planning.
• Collaborate with marketing to define data requirements and measurement frameworks for new initiatives.
• Use statistical techniques for data analysis and predictive modeling where applicable.
• Ensure data accuracy and integrity throughout the analysis process.

Conhecimentos

Data analysis

Excel

SQL

Tableau

Power BI

Google Analytics

R/Python

Formação

Bachelor's degree in a quantitative field

Ferramentas

Tableau

Power BI

Google Analytics

Descrição da vaga

Placements24 in Upington, Northern Cape is seeking a Marketing Analyst to drive data-driven decisions. You will collect, clean, and analyze marketing data from digital campaigns, analytics platforms, and CRM systems to inform strategy and optimization.

You will build dashboards, analyze customer behavior and segmentation, and evaluate campaign ROI across channels. Strong Excel/SQL and visualization skills are essential for success in this role.