Senior Marketing Analytics Specialist - Hybrid, Data-Driven

Placements24; Noord-Kaap; Híbrido; CAD 51.000 - 76.000; Tempo integral

Benefícios oferecidos por esta vaga

Medical aid

Retirement fund

Hybrid work model

Resumo da vaga

Placements24 is seeking a Senior Marketing Analytics Specialist for Kimberley to transform raw marketing data into actionable insights across channels. You will design measurement frameworks, evaluate campaigns, and provide deep-dive analyses to guide strategy and growth.

Collaborating with marketing managers and digital specialists, you will ensure data integrity, enable data storytelling, and recommend budget allocations based on rigorous analytics and KPIs.

Qualificações

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 5 years of experience in marketing analytics or a related role with a focus on deriving actionable insights.
• Strong proficiency in SQL, R, or Python for data manipulation and statistical analysis.
• Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools (Tableau, Power BI).

Responsabilidades

• Develop, implement, and maintain marketing data models and reporting dashboards.
• Analyze performance across all marketing channels to measure ROI.
• Conduct in-depth analyses of customer behavior and market trends to identify insights and opportunities.
• Utilize SQL, R, Python to extract and analyze large datasets.
• Perform attribution modeling to understand touchpoint impact and CLV.
• Collaborate with marketing teams to define KPIs and ensure data accuracy for campaigns.
• Communicate findings clearly to stakeholders at all levels.
• Identify opportunities for A/B testing and experimentation.
• Stay current with marketing analytics tools and best practices.
• Ensure data privacy and regulatory compliance.
• Provide strategic recommendations for budget allocation and marketing strategy.

Conhecimentos

SQL

R

Python

Communication

Formação

Bachelor's degree

Ferramentas

Google Analytics

Adobe Analytics

Tableau

Power BI

Descrição da vaga

Placements24 is seeking a Senior Marketing Analytics Specialist for Kimberley to transform raw marketing data into actionable insights across channels. You will design measurement frameworks, evaluate campaigns, and provide deep-dive analyses to guide strategy and growth.

Collaborating with marketing managers and digital specialists, you will ensure data integrity, enable data storytelling, and recommend budget allocations based on rigorous analytics and KPIs.