Head of E-commerce Operations - FMCG

Placements24; Richards Bay; Remote; ZAR 1,200,000 - 1,500,000; Full time

Job summary

Placements24 is seeking a Head of E-commerce Operations for a remote-first role in South Africa. The role oversees the entire e-commerce platform, from site management and merchandising to marketing, fulfillment, and customer service, with a focus on scaling online FMCG performance.

The candidate will drive strategy, manage day-to-day operations, optimize UX and conversions, and lead collaboration with marketing for digital campaigns, ensuring a seamless online customer journey across channels.

Responsibilities

• Develop and execute a comprehensive e-commerce strategy to drive online sales, customer acquisition, and retention.
• Manage the day-to-day operations of the e-commerce platform, including website content, product merchandising, and promotional activities.
• Oversee the entire online customer journey, from website navigation and checkout to order fulfillment and post-purchase support.
• Collaborate with marketing teams to develop and implement digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
• Optimize the online user experience (UX) and conversion rates through A/B testing and data analysis.
• Manage relationships with third-party e-commerce service providers, including

Job description

About the Role

Our client, a progressive leader in the FMCG sector, is seeking an experienced Head of E-commerce Operations to drive their online business growth. This is a critical remote-first role, offering the flexibility to work from anywhere within South Africa, connected to our operations. You will be responsible for overseeing all aspects of the e-commerce platform, from website management and online marketing to order fulfillment and customer service. The ideal candidate will have a deep understanding of digital commerce, a strategic mindset, and a passion for delivering exceptional online customer experiences. Your leadership will be instrumental in scaling our e-commerce operations and capturing a larger share of the online FMCG market. We are committed to building a successful and cohesive remote-first team that thrives on innovation and collaboration.

Key Responsibilities

• Develop and execute a comprehensive e-commerce strategy to drive online sales, customer acquisition, and retention.
• Manage the day-to-day operations of the e-commerce platform, including website content, product merchandising, and promotional activities.
• Oversee the entire online customer journey, from website navigation and checkout to order fulfillment and post-purchase support.
• Collaborate with marketing teams to develop and implement digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
• Optimize the online user experience (UX) and conversion rates through A/B testing and data analysis.
• Manage relationships with third-party e-commerce service providers, including