Senior Digital Marketing Strategist - Full Remote

Placements24; Sandton; Hybrid; ZAR 2,461,000 - 3,774,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive executive salary

Comprehensive benefits package

Autonomy to manage work from anywhere

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist to lead long-term digital marketing initiatives on a fully remote basis. The role covers SEO, SEM, content, social, email, and analytics to drive growth and customer acquisition globally.

You will mentor a marketing team, manage budgets, and set KPIs, translating business goals into data-driven plans. This executive role rewards strategic leadership and remote-work flexibility in a fast-paced global environment.

Qualifications

• Master's degree or MBA in Marketing, Business, or related field.
• 10+ years of progressive digital marketing experience with leadership roles.
• Proven success in developing data-driven strategies that drive growth and ROI.
• Expert knowledge of SEO, SEM, content marketing, social media, email marketing, and analytics.
• Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics).
• Outstanding leadership and cross-functional stakeholder management.

Responsibilities

• Develop and implement long-term digital marketing strategies aligned with business goals.
• Oversee SEO, SEM, content, social media, email, and affiliate marketing initiatives.
• Lead and mentor the digital marketing team, setting targets and evaluating performance.
• Manage budgets and optimize ROI across all channels.
• Collaborate with sales, product, and creative teams to ensure integrated campaigns.
• Present strategy plans and performance reports to executive leadership.

Skills

Strategic marketing leadership

Digital marketing strategy

Budget management

Team leadership

Data-driven decision making

Cross-functional collaboration

SEO/SEM expertise

Analytics proficiency

Education

Master's degree or MBA in Marketing or Business

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client is a leading innovator in their industry and is seeking a highly accomplished Senior Digital Marketing Strategist to join their team on a fully remote basis. This pivotal role will be responsible for developing and implementing cutting-edge digital marketing strategies that drive significant business growth, enhance brand visibility, and optimize customer acquisition across all digital channels. The ideal candidate will possess a deep understanding of the entire digital marketing ecosystem, including SEO, SEM, content marketing, social media, email marketing, and analytics, coupled with exceptional strategic thinking and leadership skills. This is a unique opportunity to work from anywhere, contributing to a forward-thinking company culture that prioritizes remote work and employee autonomy. We are looking for a visionary leader who can translate complex business objectives into actionable, data-driven marketing plans. Your expertise will be instrumental in guiding the company's digital presence, fostering innovation, and achieving ambitious performance targets. The role demands a proactive approach to identifying market opportunities and a proven ability to execute strategies that deliver measurable results and a strong ROI. Success will be defined by demonstrable improvements in lead generation, conversion rates, and overall digital engagement.

Key Responsibilities

• Develop and execute comprehensive, long-term digital marketing strategies aligned with business goals.
• Oversee and guide all digital marketing efforts, including SEO, SEM, social media, content, email, and affiliate marketing.
• Analyze market trends, customer insights, and competitor activities to identify strategic opportunities and threats.
• Lead the digital marketing team, providing mentorship, guidance, and performance management.
• Manage digital marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
• Establish key performance indicators (KPIs) and set ambitious targets for all digital marketing initiatives.
• Utilize advanced analytics to measure campaign performance, derive insights, and inform strategic decisions.
• Champion digital innovation and stay abreast of emerging technologies and best practices.
• Collaborate effectively with cross-functional teams (e.g., sales, product, creative) to ensure integrated and cohesive marketing efforts.
• Present strategic plans and performance reports to executive leadership.

Requirements

• Master's degree or MBA in Marketing, Business, or a related field.
• 10+ years of progressive experience in digital marketing, with a significant portion in strategic planning and leadership roles.
• Demonstrable success in developing and implementing high-impact digital marketing strategies that drive measurable growth.
• Expert-level knowledge of SEO, SEM, content strategy, social media marketing, email marketing, and marketing automation platforms.
• Advanced analytical and data interpretation skills, with a strong proficiency in web analytics tools (e.g., Google Analytics).
• Exceptional strategic thinking, problem-solving, and decision-making abilities.
• Outstanding leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proven experience managing large digital marketing budgets and driving significant ROI.
• Ability to thrive in a fully remote work environment, demonstrating strong self-discipline and time management.
• Experience working with teams across different time zones is beneficial.

Benefits

• Our client offers a highly competitive executive salary, comprehensive benefits package, and the significant advantage of a fully remote work arrangement.
• Employees will have the autonomy to manage their work from anywhere, contribute to impactful strategies, and experience substantial professional growth.
• The company fosters a results-oriented, collaborative culture that values innovation and employee well-being.
• This role is designed for a seasoned digital marketing leader seeking unparalleled flexibility and the opportunity to make a significant strategic impact on a global scale.