Head of Digital Marketing - FMCG

Placements24; Durban; Hybrid; ZAR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Ample paid time off

Job summary

Placements24 is seeking a Head of Digital Marketing to define and lead our client's digital growth strategy in the FMCG sector. This fully remote role requires steering a team, optimizing campaigns, and aligning channels with brand objectives to drive online engagement and e-commerce performance.

The ideal candidate has 8+ years in digital marketing with strong analytics, budget management, and leadership skills to inspire cross-functional teams across remote environments.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• MBA or Master’s in a relevant field is advantageous.
• Minimum 8–10 years of progressive experience in digital marketing, with FMCG focus.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business and brand objectives for FMCG.
• Oversee all digital channels: SEO, SEM, social, content, email, affiliate marketing.
• Lead and mentor a remote team of digital marketing specialists.

Skills

Digital marketing leadership

Remote team coordination

Data-driven decision making

E-commerce strategy

Analytics tools proficiency

Budget management

Communication & storytelling

Education

Bachelor’s degree in Marketing or related field

MBA or Master’s degree

Tools

Google Analytics

Adobe Analytics

SEO/SEM platforms

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a visionary Head of Digital Marketing to spearhead their online presence and digital growth strategies. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere, while being an integral part of our team based in Durban, KwaZulu-Natal . You will be responsible for defining and executing a cutting-edge digital marketing roadmap that enhances brand visibility, drives consumer engagement, and supports e-commerce objectives. The ideal candidate is a seasoned digital strategist with a deep understanding of the FMCG market, adept at leveraging the latest digital trends and technologies to achieve measurable results. This role requires a leader who can inspire teams and drive transformative digital initiatives.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall business and brand objectives for the FMCG sector.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
• Drive online brand awareness, customer acquisition, and customer retention through innovative digital campaigns.
• Manage and optimize the company's website and e-commerce platforms for enhanced user experience and conversion rates.
• Lead and mentor a team of digital marketing specialists, fostering a culture of continuous learning and performance.
• Analyze digital marketing performance data, generating insights and actionable recommendations to improve campaign effectiveness and ROI.
• Manage the digital marketing budget, ensuring optimal allocation of resources across various channels.
• Stay at the forefront of digital marketing trends, technologies, and best practices, applying them strategically to the FMCG context.
• Collaborate with cross-functional teams, including product development, sales, and IT, to ensure integrated digital experiences.
• Develop and implement strategies for social listening and online reputation management.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• An MBA or Master's in a relevant field is advantageous.
• Minimum of 8-10 years of progressive experience in digital marketing, with a significant portion focused on the FMCG industry .
• Proven track record of developing and implementing successful digital marketing strategies that have driven substantial business growth and engagement.
• Extensive knowledge of all digital marketing channels and platforms, including analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong leadership and team management skills, with experience in remote team coordination.
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Proficiency in e-commerce strategies and best practices.
• Exceptional communication, storytelling, and presentation skills.
• Experience managing significant digital marketing budgets.

Benefits

This fully remote Head of Digital Marketing position offers an attractive salary and performance bonus structure. You will receive a comprehensive benefits package, including medical aid, retirement fund contributions, and ample paid time off. Our client is committed to fostering a supportive and innovative remote work culture, providing opportunities for continuous professional development and career advancement. Be part of a forward-thinking organization that is shaping the digital future of leading FMCG brands. This role offers the unique chance to lead from anywhere and make a substantial impact.