Digital Marketing Executive - FMCG

Placements24; Polokwane; Hybrid; ZAR 300,000 - 700,000; Full time

Benefits offered by this job

Remote work

Learning & development

Performance bonuses

Work-life balance

Job summary

Placements24 seeks a Digital Marketing Executive for a fully remote role in the FMCG sector. You will develop and execute digital strategies to build brand awareness, engage audiences, and drive online sales across all channels.

The ideal candidate has 3–5 years of digital marketing experience, strong SEO/SEM, content creation and analytics skills, and can collaborate with cross-functional teams from home to deliver impactful campaigns for well-known brands.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years of proven digital marketing experience with SEO, SEM, social media, & content marketing.
• Proven track record managing digital campaigns in FMCG.
• Proficient with Google Analytics, Google Ads, and social media tools.
• Excellent content creation and copywriting skills.
• Strong analytical skills with data-driven insights.
• Excellent communication, collaboration, & project management.
• Able to work independently in a fully remote environment.

Responsibilities

• Develop and manage digital marketing campaigns across platforms.
• Create engaging content for digital channels with brand alignment.
• Optimize website content and pages for SEO to improve rankings.
• Manage paid campaigns (SEM/PPC) to drive leads and visibility.
• Analyze campaign performance with analytics tools and report findings.
• Stay updated on digital marketing trends in FMCG.
• Collaborate with creatives and agencies for assets and copy.
• Grow and engage the brand's social media presence.
• Conduct market research and competitor analysis to inform strategy.

Skills

SEO

SEM

Content marketing

Analytics

Copywriting

Social media marketing

Project management

Communication

Independent work

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media tools

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and innovative Digital Marketing Executive to join their expanding team. This role will be pivotal in developing and executing cutting-edge digital marketing strategies that drive brand awareness, engagement, and sales across all online channels. As a fully remote position, you will collaborate virtually with marketing, sales, and creative teams to craft compelling digital campaigns. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content creation, and analytics. Passion for the FMCG industry and a creative approach to problem-solving are essential. This is an exceptional opportunity for a digitally savvy professional to make a significant impact on well-known brands from the comfort of their home office, contributing to our client's online presence and growth objectives.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various platforms, including social media, email, search engines, and display advertising.
• Create engaging and relevant content for digital channels, ensuring brand consistency and alignment with marketing objectives for FMCG products.
• Optimize website content and landing pages for search engines (SEO) to improve organic search rankings and drive traffic.
• Manage and execute paid advertising campaigns (SEM/PPC) to increase lead generation and brand visibility.
• Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics).
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG industry.
• Collaborate with creative teams and agencies to develop visual assets and compelling ad copy.
• Manage the company's social media presence, engaging with the online community and fostering brand loyalty.
• Conduct market research and competitor analysis to inform digital marketing strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of proven experience in digital marketing, with a strong understanding of SEO, SEM, social media, and content marketing.
• Demonstrable experience managing successful digital marketing campaigns, preferably within the FMCG sector.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Exceptional communication, collaboration, and project management skills.
• Ability to work independently, manage time effectively, and thrive in a fully remote work environment.
• Creative mindset with a passion for digital innovation.

Benefits

Our client offers a competitive salary, commensurate with experience, and a comprehensive benefits package. This is a fully remote position, offering significant flexibility and work-life balance, with oversight of the market in Polokwane, Limpopo, ZA . Employees have access to continuous learning and development opportunities, including workshops and training programs. The company culture encourages innovation and collaboration. Performance-based bonuses are also provided. This role allows for strategic impact and professional growth within a leading FMCG organization.