Head of Digital Marketing - E-commerce FMCG

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Health benefits

Retirement plan

Learning & development

Job summary

Placements24 is seeking a Head of Digital Marketing for a rapidly growing FMCG e-commerce client. This fully remote role requires a strategic leader to shape the online brand, drive customer acquisition, and optimize conversions across SEO, SEM, social, email, and content marketing.

You will manage a remote team and collaborate with product and sales to align marketing with business goals, using data-driven insights to deliver measurable revenue growth.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business or related field.
• 7–10 years in digital marketing with ecommerce/FMCG experience.
• Proven track record driving revenue growth through digital channels.
• Strong leadership and remote team management skills.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy across SEO, SEM, social, email, and content.
• Oversee e-commerce site optimization to boost conversion and online sales.
• Manage paid media campaigns for ROI and budget efficiency.
• Drive customer acquisition/retention through targeted campaigns and journeys.
• Analyze performance with web analytics; report insights to senior management.
• Lead and mentor a remote marketing team and manage the budget.
• Collaborate with product and sales to align marketing with business goals.

Skills

SEO

SEM

Social media advertising

Email marketing automation

Analytics

Leadership

Remote team management

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Job description

About the Role

Our client, a rapidly growing force in the FMCG e-commerce space, is seeking an experienced and visionary Head of Digital Marketing to lead their online presence and drive substantial growth. This fully remote position is ideal for a strategic thinker with a deep understanding of digital channels and a passion for building successful online brands. You will be responsible for developing and executing a cutting-edge digital marketing strategy that enhances brand visibility, customer acquisition, engagement, and conversion across all relevant platforms. This role is critical to our client's mission of dominating the online FMCG market, requiring a leader who can innovate, inspire, and deliver measurable results. Based remotely, you will have the autonomy to shape our digital future from anywhere, collaborating with a dedicated team across different time zones.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy encompassing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage and optimize the company's e-commerce website to improve user experience, conversion rates, and overall online sales performance.
• Oversee all paid media campaigns, ensuring efficient budget allocation and maximum ROI.
• Drive customer acquisition and retention through targeted digital campaigns and personalized customer journeys.
• Analyze digital marketing performance using web analytics tools, providing regular reports and actionable insights to senior management.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, incorporating them into the overall strategy.
• Manage and mentor a team of digital marketing specialists, fostering a collaborative and results-oriented remote work culture.
• Develop and manage the digital marketing budget effectively.
• Collaborate with product development and sales teams to ensure alignment between marketing efforts and business objectives.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field; Master's degree is a plus.
• Minimum of 7-10 years of experience in digital marketing, with a significant focus on e-commerce and the FMCG sector.
• Proven track record of successfully developing and executing digital marketing strategies that have driven significant revenue growth.
• Expertise in SEO, SEM, Google Analytics, social media advertising platforms, and email marketing automation tools.
• Strong understanding of e-commerce platforms and best practices for online sales conversion.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Exceptional leadership and team management skills, particularly in a remote work setting.
• Outstanding communication and presentation skills, comfortable presenting to stakeholders at all levels.
• Strategic mindset with a proactive and results-driven approach.

Benefits

This is a fully remote position, offering unparalleled flexibility and work-life balance. Our client provides a highly competitive salary package and performance-based bonuses. Comprehensive health benefits and a retirement savings plan are included. Opportunities for continuous learning and professional development are a core part of the company culture. You will join a forward-thinking and innovative team that is passionate about leveraging digital to transform the FMCG landscape. This role offers the chance to lead and shape the digital future of a thriving e-commerce business from anywhere in the world.