Digital Marketing Specialist - FMCG E-commerce

Placements24; Randburg; Hybrid; ZAR 420,000 - 600,000; Full time

Job summary

Placements24 is seeking a Digital Marketing Specialist to lead online campaigns for FMCG brands from a remote base. You will craft and execute strategies across social, SEO/SEM, email, and paid channels to boost online sales and brand engagement.

The role requires a data-driven mindset, creativity, and strong analytics to optimize performance across channels from home. Collaboration with cross-functional teams is essential for success.

Qualifications

• 3–5 years of experience in digital marketing with e-commerce focus.
• Experience in FMCG industry is preferred.
• Proficient with analytics and online advertising platforms.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and online sales.
• Manage and optimize SEO/SEM campaigns.
• Oversee social media marketing, including content creation and paid social.
• Plan and execute email marketing campaigns with segmentation.
• Analyze website traffic and campaigns to drive continuous improvement.

Skills

Digital marketing

SEO/SEM

Social media marketing

Email marketing

Web analytics

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is seeking a talented Digital Marketing Specialist to drive their online presence and e-commerce strategy for their FMCG brands, working remotely. You will be responsible for developing and executing innovative digital marketing campaigns across various platforms, including social media, SEO/SEM, email marketing, and paid advertising, with a strong focus on driving online sales and brand engagement. This role requires a data-driven mindset, creativity, and a deep understanding of the digital landscape within the fast-moving consumer goods market . The ideal candidate is passionate about digital innovation and achieving measurable online results from their home base.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales for FMCG products .
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
• Oversee social media marketing efforts, including content creation, community management, and paid social advertising.
• Plan and execute email marketing campaigns, including list segmentation, content development, and performance tracking.
• Analyze website traffic, campaign performance, and conversion rates, providing actionable insights for continuous improvement across digital channels.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on e-commerce and the FMCG industry .
• Proven experience with SEO/SEM, social media marketing, content marketing, and email marketing platforms.
• Proficiency in web analytics tools (e.g., Google Analytics) and digital advertising platforms.
• Excellent analytical, problem-solving, and communication skills suitable for remote work.

Benefits

• Competitive annual salary and performance bonuses.
• Comprehensive health, dental, and vision coverage.
• Flexible working hours and a fully remote work environment.
• Budget for professional development and online courses.
• Access to cutting-edge digital marketing tools and technologies.