Digital Marketing Specialist - E-commerce FMCG

Placements24; Mossel Bay; Hybride; ZAR 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Fully remote work environment

Flexible hours

Stipend for home office setup

Professional development opportunities

Online courses

Résumé du poste

Placements24 is seeking a Digital Marketing Specialist for a fully remote role in the FMCG space, responsible for crafting and executing digital strategies to promote brands and drive e-commerce sales. You will manage campaigns across Google Ads, social media, and email, with a focus on SEO/SEM and content creation to boost traffic and conversions.

The ideal candidate has a 4+ year track record in digital marketing, strong analytics with Google Analytics, and hands-on experience with Shopify or

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on e-commerce and FMCG brands.
• Proven experience in managing successful SEO, SEM, and social media campaigns.
• Strong understanding of digital marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Excellent content creation and copywriting skills.
• Experience with email marketing platforms and marketing automation.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce).
• Strong analytical skills and ability to translate data into actionable strategies.
• Excellent communication and collaboration skills, essential for a remote team.
• Proactive, creative, and detail-oriented approach to work.

Responsabilités

• Develop and implement effective digital marketing campaigns across platforms such as Google Ads, social media (Facebook, Instagram, TikTok, etc.), and email marketing.
• Manage and optimize SEO/SEM strategies to increase website traffic and improve search engine rankings.
• Create engaging and compelling content (text, image, video) for social media, websites, and email newsletters.
• Manage social media accounts, fostering community engagement and responding to customer inquiries.
• Analyze website traffic, campaign performance, and e-commerce metrics using tools like Google Analytics.
• Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Collaborate with the e-commerce team to optimize product listings, user experience, and conversion rates on our online store.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Identify and leverage new digital channels and opportunities to reach target audiences.
• Prepare regular reports on digital marketing performance and provide actionable insights for improvement.

Connaissances

SEO

SEM

Social media marketing

Content creation

Analytics

Email marketing

Formation

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Outils

Google Analytics

Facebook Ads Manager

Shopify

WooCommerce

Email marketing platforms

Description du poste

About the Role

Our client, a dynamic and forward-thinking company in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-driven Digital Marketing Specialist to enhance our online presence and drive e-commerce sales. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to promote our brands and products through various online channels. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content creation, and e-commerce platforms, with a proven track record of driving online engagement and conversion. We are committed to a remote-first culture, providing the tools and support necessary for you to excel. This role offers a unique opportunity to shape our digital footprint and directly impact our online revenue growth within the competitive FMCG market. Join us to leverage cutting-edge digital strategies and connect with consumers in innovative ways.

Key Responsibilities

• Develop and implement effective digital marketing campaigns across platforms such as Google Ads, social media (Facebook, Instagram, TikTok, etc.), and email marketing.
• Manage and optimize SEO/SEM strategies to increase website traffic and improve search engine rankings.
• Create engaging and compelling content (text, image, video) for social media, websites, and email newsletters.
• Manage social media accounts, fostering community engagement and responding to customer inquiries.
• Analyze website traffic, campaign performance, and e-commerce metrics using tools like Google Analytics.
• Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Collaborate with the e-commerce team to optimize product listings, user experience, and conversion rates on our online store.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Identify and leverage new digital channels and opportunities to reach target audiences.
• Prepare regular reports on digital marketing performance and provide actionable insights for improvement.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on e-commerce and FMCG brands.
• Proven experience in managing successful SEO, SEM, and social media campaigns.
• Strong understanding of digital marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Excellent content creation and copywriting skills.
• Experience with email marketing platforms and marketing automation.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce).
• Strong analytical skills and ability to translate data into actionable strategies.
• Excellent communication and collaboration skills, essential for a remote team.
• Proactive, creative, and detail-oriented approach to work.

Benefits

• Competitive salary package.
• Performance-based bonuses.
• Comprehensive health and wellness benefits.
• Generous annual leave allowance.
• Professional development opportunities and online courses.
• Fully remote work environment with flexible hours.
• A creative and innovative team culture.
• Opportunity to work with well-known FMCG brands.
• Stipend for home office setup.