Digital Marketing Specialist - FMCG E-commerce

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health insurance

Retirement plan

Paid time off

Professional development

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to drive online growth for FMCG brands. This remote role focuses on developing and executing digital campaigns across social, search, email, and content channels to boost brand visibility and e-commerce sales.

You'll analyze performance, optimize campaigns, collaborate with creative teams, and stay ahead of digital trends. A hands-on, data-driven marketer with 3–5 years in digital marketing is ideal, capable of working independently

Qualifications

• Bachelor’s degree in marketing, digital media, communications or related field.
• 3–5+ years in digital marketing with e-commerce/FMCG focus.
• Proven experience in paid social and search campaigns.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for FMCG brands and e-commerce objectives.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging content for social media channels to drive community growth and interaction.
• Implement SEO and SEM strategies to improve search rankings and drive organic traffic.
• Analyze website traffic and user behavior to identify CRO opportunities.
• Manage email marketing campaigns including segmentation, content creation, and performance tracking.
• Monitor performance with analytics tools and provide actionable insights.
• Stay up-to-date with latest digital marketing trends, tools, and technologies.
• Collaborate with creative teams and agencies to develop digital assets.
• Manage the digital marketing budget to ensure ROI.

Skills

Digital marketing

SEO/SEM

Paid social

Content marketing

Analytics

Email marketing

WordPress

Google Analytics

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Google Ads Manager

Facebook Ads Manager

SEO tools (e.g.,)

Job description

About the Role

Our client, a dynamic and forward-thinking entity in the Fast-Moving Consumer Goods (FMCG) space, is seeking a talented and results-driven Digital Marketing Specialist. This is a fully remote position, perfect for a proactive individual looking to contribute to the online success of our client's diverse product portfolio. The role will focus on developing and executing innovative digital marketing strategies to enhance brand visibility, drive e-commerce sales, and engage consumers across various digital platforms. You will be instrumental in managing social media campaigns, optimizing online advertising, enhancing website performance, and leveraging SEO/SEM best practices. This is a fantastic opportunity for a creative marketer to thrive in a flexible, remote-first environment while making a tangible impact on brand growth. We are seeking a specialist who is passionate about digital trends and can translate them into actionable strategies for the FMCG market. The role requires a high degree of self-discipline and excellent communication skills for effective remote collaboration.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to support FMCG brands and e-commerce objectives.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging and relevant content for social media channels, driving community growth and interaction.
• Implement SEO and SEM strategies to improve search engine rankings and drive organic traffic.
• Analyze website traffic and user behavior to identify areas for conversion rate optimization (CRO).
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Monitor digital marketing performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Collaborate with creative teams and agencies to develop compelling digital assets.
• Manage the digital marketing budget effectively, ensuring optimal ROI.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of hands-on experience in digital marketing, with a focus on e-commerce and the FMCG sector.
• Proven experience in managing paid social media and search engine marketing campaigns.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Creative mindset with strong written and verbal communication skills.
• Demonstrated ability to work independently and manage multiple projects effectively in a remote setting.
• Experience with website CMS platforms (e.g., WordPress) is a plus.
• Passion for consumer brands and the digital landscape.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work arrangement, offering excellent work-life balance.
• Opportunity to work with well-known FMCG brands.
• Comprehensive health insurance coverage.
• Retirement savings plan options.
• Generous paid time off and public holidays.
• Professional development budget for courses and certifications.
• A collaborative and supportive online team environment.
• Access to the latest digital marketing tools and technologies.
• Employee discounts on company products.